Piccing: The Sales Booster for Online Retailers

Share Article

Piccing is the first lifestyle shopping experience built on a visually-driven social platform, on a mission to make every item an accessible image.

Piccing is a place to discover, recommend and share everything you love on one image-sharing platform. Piccing is the first lifestyle shopping experience built on a visually-driven social platform, on a mission to make every item an accessible image. It’s a platform for picc’rs to collect, categorize and organise images of all the things they love —with a direct link to purchase the products within —from their desktops and mobile devices.

Meeting consumer needs
According to Euromonitor’s Top 10 Consumer Trends Report for 2014, fickle and techno-savvy consumers in a heavily-saturated market are looking for brands to satisfy their needs. Modern consumers want both instant gratification but also wish to take their time to research products, compare prices, as well as express their individual opinions. These are three consumer needs that a platform such as Piccing is able to satisfy.

As more and more consumers are also increasingly drawn to visual story-telling platforms (Piccing, Instagram and Snapchat) they want their favorite brands to communicate in this way too. By partnering with Piccing, brands can connect with their consumers at this level and, again, meet their customers’ ever-changing needs.

Piccing leads to purchasing

Users visit image-sharing platforms like Piccing to be inspired and in turn inspire others. Picc’rs are exhibiting a range of images and products on their profiles for themselves as well as for other users to see. By adding these product images to their profile users are ‘liking’ and in turn endorsing a brand’s products. Brands that are present on Piccing will up their overall exposure and increase their online presence.

The lime green ‘Picc It’ button permits users to easily ‘picc’ products and images they like. It also allows them to browse through and ‘picc’ items without leaving a brand’s website. Once picc’d, clicking on the image will navigate back to the product’s original online location —creating a direct link to purchase.

In addition to the ‘Picc It’ button is Piccing’s ‘Mark Button.’ Piccing’s pièce de résistance! Here users can find and match a product with similar items at different price points. Giving users the luxury of choice. And, in this way if the product is sold out or no longer available users can still find what they’re looking for.

For example, if a denim shirt is uploaded and ‘marked’ by a user, a pop up window will appear with a selection of denim shirts from brands that have partnered with Piccing. This way a brand’s products are front of mind and helping users get exactly what they want, when they want.

Furthermore, Piccing’s home page is populated with the most popular content and products on the site. Another avenue which allows users to see a brand’s products that are popular on the platform —creating further opportunity for users to discover what brands have to offer.

When ‘piccing’ an image users can add their own description alongside what they have ‘picc’d’, which can also offer insight into what consumers think about a brand’s product range. Popular Piccing users can also be seen as influencers as they select products to add to their profiles for their followers to see boosting visibility and again optimising brand presence. On top of this users can easily share their favorite picc’d images via social media platforms such as Facebook and Twitter.

Piccing has over 55 million marks from around the world giving brands access to consumers from all corners of the globe. Picc’d products are shoppable and act to drive more traffic to a brand’s e-commerce website where users can complete a transaction. Seeing and liking a brand’s products on Piccing can also drive existing customers and help acquire new customers. To date, Piccing is generating thousands of sales each month for their brand partners.

“We see Piccing as a great partner and look forward to extend the cooperation and get increased visibility on this great social media platform.” —mytheresa.com (one of the world’s leading online stores for luxury fashion.)

For a list of over 80 brands already on Piccing, click here. http://blog.piccing.com/brands/
If your brand would like to join Piccing email affiliate(at)piccing(dot)com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dirk Spielmann
+27 794900149
Email >
since: 05/2009
Follow >
Like >
Visit website