Attention Coffee Lovers: 7-Eleven is Celebrating 50 Years of On-The-Go Coffee with 50-Cent Coffee

To celebrate 50 years of on-the-go coffee, America’s favorite convenience store is celebrating with 50-cent small-size coffee from September 3rd – September 14th at participating 7-Eleven® stores.

(PRWEB) September 02, 2014

WHAT: Before 1964, U.S. coffee-drinkers enjoyed their java either at home or while seated at a restaurant. That’s when a new 7-Eleven franchisee, looking for creative, everyday conveniences to offer his customers, began selling coffee by the cup in his Long Island store. The test proved wildly popular, and by the late 1960s, all U.S. 7-Eleven stores were in the brew and today, the company sells more than 1.1 million cups each day.

To celebrate 50 years of on-the-go coffee, America’s favorite convenience store is celebrating with 50-cent small-size coffee from September 3rd – September 14th at participating 7-Eleven® stores. At the same time, the retailer will kick off a new coffee loyalty program “Every 7th Cup Free” coffee-rewards through its 7-Eleven mobile app. To participate, customers must download the app in the iTunes App Store or Google Play and register as a member. Texting “BREW” to 711711 will also send a link to download.

B-Roll Feed Dates & Times:
September 2, 2014: 10:15-10:30 AM EST (7:15-7:30 AM PST)
September 2, 2014: 1:15-1:30 PM EST (10:15-10:30 AM PST)
September 3, 2014: 4:15-4:30 AM EST (1:15-1:30 AM PST)

Digital C-Band Coordinates:
Galaxy 19 Transponder 2 Ch. A
Orbital Slot 97° WL
Downlink Frequency: 3726.5 (H)
Symbol Rate: 6.1114
FEC: 3/4
Data Rate: 8.448

For more information, b-roll footage, infographic, and images, please visit: http://www.magicbulletmedia.com/MNR/7ElevenOnTheGoCoffee

About 7-Eleven, Inc.                                                                                                            
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates franchises or licenses more than 10,300 7-Eleven® stores in North America. Globally, there are some 55,700 7-Eleven stores in 16 countries. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #3 spot on Entrepreneur magazine’s Franchise 500 list for 2012, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World's Top 10 Most Innovative Companies in Retail” and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine and on GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at http://www.7-Eleven.com.


Contact

  • Elana Gichon
    Magic Bullet Media
    +1 (818) 636-7500
    Email
  • Mara Sljivich
    Ketchum Public Relations
    214-259-3429
    Email

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