Pulp Chooses Menuat for Digital Rollout

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Pulp owner, Jason Bajalia, switches to Digital Menu Boards from Menuat to better respond to the ever-changing market forces of the Restaurant Industry.

Pulp, San Marco’s staple for fresh juice, smoothies, and frozen yogurt is making the switch to digital menus.

Owner, Jason Bajalia, attributes price fluctuation and seasonal availability of fresh produce as the reason for switching to digital menu boards versus traditional static menus.

"In the juice biz, price and availability fluctuate wildly. Digital menus allow us to be able to better react to these market forces, while still providing a seamless ordering experience for the customer."

Although Pulp’s business is unique, they share a common problem faced by other small businesses: increasing food prices and accessibility of products. In the past, restaurant owners either had to compromise their profit margins or pay to have their menus reprinted in the event of issues with pricing and input availability. Menuat, a digital menu software company based in St. Augustine, aims to eliminate this problem.

Menuat, a 2013 OneSpark participant, created digital menu software intended to help restaurant owners control their menu. With Menuat, managers are able to update menu content, layout, and daily specials from any device with an internet connection. Updates occur instantly on in-store menu displays, the company’s website, and searchable mobile to-go menus that are available on any mobile device.

Pulp has been located at 1962 San Marco Blvd in Jacksonville since 2010 and has a new location in the works at The Shoppes at Avondale.

For more information about Menuat, visit Menuat.com or e-mail info(at)menuat(dot)com

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Rob Voth
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Jason Bajalia
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since: 02/2013
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