As pricing for both equipment and software have receded over the years, we've seen more institutions choose to install digital signage across their entire branch network rather than test it in just a few.
Louisville, KY (PRWEB) September 04, 2014
Codigo announced today the successful installation of its digital signage platform to 86 Provident Bank locations. The New Jersey based bank implemented the system to update its branch network, streamline communication and have greater control over both branding and messaging in the branch
“The bank was in the process of redesigning the logo to help modernize the brand,” replied Robert Capozzoli, VP Digital Media Manager at Provident Bank, when asked why the bank chose digital signage for its branches. “We wanted to expose branch visitors to the new logo as much as possible and digital signage was the best delivery option for the new, modernized branding.”
The Provident Bank also examined its banking centers and saw digital signage as part of the plan to enhance its interiors and complement the new branding. “The digital signs really liven up the branch,” says Capozzoli. “The eye-catching motion graphics and high-resolution imagery are just what our branches needed – It creates a much more engaging, retail-like environment for our customers.”
“Many institutions leverage digital signage to help upgrade and enhance the branch experience,” says Codigo President/CEO Brian Nutt. “As pricing for both equipment and software have receded over the years we’ve seen more institutions choose to install digital signage across their entire branch network rather than test it in just a few. We are very proud to be the digital signage partner to Provident Bank and look forward to more successful branch projects with them in the future.” When asked about installing Codigo in all branches rather than in just a few, Capozzoli replied, “We set our goal and Codigo helped us reach it. Their team has been extremely dedicated and responsive to our requests.”
Aesthetic appeal wasn’t the only goal for Provident Bank. The bank also looked to digital signage as a resource for better branch marketing communication. “Codigo’s software provides us with the control to schedule targeted messages to all our branches at exactly the right time,” said Capozzoli. “With hundreds of customizable templates, we can tailor them to fit our brand – allowing for easy content creation.”
“Overall, we are extremely satisfied with the reaction we’re seeing from branch visitors” said Capozzoli. “We’ve received nothing but positive feedback and plan expand upon the system’s capabilities in the upcoming months”
Codigo uses technology to deliver impactful messages to retail audiences. With Digital Signage, it’s eye-catching multimedia content designed by its award-winning creative team. Interactive Kiosks provide immersive infotainment to let users experience the message at their own pace. And when the audience is a phone caller, their On-Hold-Messaging keeps them captivated while they wait. With Codigo, you control all of these systems through one simple online tool. Headquartered in Louisville, KY but as expansive as the web itself, Codigo has installations all over the country in a wide variety of vertical markets.
About The Provident Bank
The Provident Bank, (http://www.providentnj.com) a community-oriented bank offering “commitment you can count on” since 1839, is the wholly owned subsidiary of Provident Financial Services, Inc. (NYSE:PFS), which reported assets of $8.4 billion as of June 30, 2014. With over $5.8 billion in deposits, The Provident Bank provides a comprehensive suite of financial products and services through its network of branches throughout northern and central New Jersey and eastern Pennsylvania. The Bank also provides fiduciary and wealth management services through its wholly owned subsidiary, Beacon Trust Company.