Award Winning Sanctuary Hotel New York Selects Groupize Solutions

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Offering Direct Group Bookings Online Keeps Top Rated Times Square Luxury Hotel Ahead of the Competition

Groupize Solutions, the leading online group booking platform for hotels, resorts, and large chains, has announced today that Sanctuary Hotel New York has selected their GBE (Group Booking Engine) to drive an increase group business.

“The Sanctuary Hotel is a high touch, luxury boutique property, in one of the most competitive markets in the country,” states Marissa Hoppe, VP, Sales & Marketing at Sanctuary Hotel New York. “The Groupize GBE enables us to stand out and offer something unique to groups as part of our world class service. Groups can now enjoy the unparalleled Sanctuary experience from the time they visit us online, to the time we welcome them through our hotel doors.”

Winner of the International Hotel of the Year 2011 at the European Hospitality Awards, the Sanctuary Hotel New York is located in the heart of the theatre district on 47th between 6th and 7th Avenue. This discrete luxury lifestyle hotel offers personalized service and stylish accommodation steps away from Times Square.

The Sanctuary Hotel opened in the fall of 2011 and has since launched two exciting venues. Haven Rooftop features an innovative cocktail menu utilizing fresh juices and garnishes to quench any thirst. Chef Madison Belem has created a French-inspired menu, which includes dishes such as Tuna Tower, Nicoise Salad, Crab and Avocado Palette, and his signature Poulet Cajun. Along with stunning city views and lush greenery, complemented by custom-built cedar wood furnishing, Haven Rooftop is an experience to remember.

Sanctuary Hotel’s newest addition Tender is an exciting new take on American cuisine – The perfect pairing of mouth-watering steak and exceptional sushi brings a blend of robust flavors to your senses. Hosting a metropolitan crowd, Tender serves artisanal libations and unique-fusion cuisine. Both venues can accommodate large-scale events, intimate gatherings, and corporate functions.

“Groupize Solutions provides the total package, including functionality that enables us to grow and manage the hotel’s group business,” adds Ms. Hoppe. “We are confident the technology will help attract more groups, streamline day-to-day sales activities and deliver an outstanding guest experience.”

Groupize Solutions gives Sanctuary Hotel the group booking and management solution needed to win more group business, reduce 3rd party booking fees, and increase sales efficiencies. The GBE is seamlessly customized to the hotel website and provides group planners with instant access to rates, availability, meeting space, and all to the tools they need to plan their stay. As part of the GBE, Groupize offers an integrated PRM (Pipeline Response Manager) to help sales managers centralize activities, send proposals, generate reports and focus their time on providing personal attention to the high-quality leads.

Currently in use by over 7,000 hotels, the solution, the Groupize GBE enables hotels to replace the static RFP forms on their website with a state-of-the-art micro-site that is tailored for groups, weddings, meetings, and more.

“Today all groups take approximately the same time to manage and fulfill, whether they are small or large. By being able to automate small to medium size group bookings using our GBE, sales managers can focus on the big fish,” explains Groupize President and CEO Charles de Gaspe Beaubien. “We’ve found that lead conversions increase up to 20 times when planners can book directly on the website, and this translates to a big boost to the bottom line. Groupize Solutions is proud to be partnering with Sanctuary Hotel, which is well known for its accolades and innovation in the boutique hotel industry. We know we are well positioned with both the products and the services Sanctuary requires to continue to provide an exceptional group and guest experience.”

For a free copy of the Groupize Solutions whitepaper ‘Five Tactics for Hotels to Increase Group Bookings from Online Channels' please go to

To see the Groupize GBE and PRM in action, visit to register for a free demo.

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Alisa de Gaspe Beaubien
Groupize Solutions
+1 508-232-7719 Ext: 215
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Ivana Johnston
since: 02/2011
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