“With Facebook and Twitter’s increasing focus on video and the overall growth in mobile advertising, we saw an opportunity to integrate ShopIgniter’s social and mobile capabilities with Mixpo’s multiscreen video ad platform,” said Jeff Lanctot, Mixpo CEO.
Seattle, WA (PRWEB) September 03, 2014
Mixpo, the leading video advertising technology company, today announced that it has acquired ShopIgniter, a leader in social mobile advertising. ShopIgniter’s Igniter Platform enables brands and their agencies to reach and convert their social mobile consumers. By combining ShopIgniter’s social and mobile capabilities with Mixpo’s strength in multiscreen video advertising, Mixpo will deliver the highest impact ad products across the most important consumer channels.
Mobile and online video are the two fastest growing ad formats in terms of revenue. According to BI Intelligence, mobile advertising is expected to see 110.2% growth from 2013 to 2016, and online video ads are expected to grow by 19.5%. Additionally, the mobile phone and tablet share of digital video ads is expected to grow to 67% by Q4 of 2016, up from 17% in Q4 of last year.
As the leading provider of multi-screen, multi-format video advertising, Mixpo is committed to delivering the best digital ad products to agency and media company customers. As video and mobile continue to explode, social channels have become more vital than ever. Mobile ads make up 59% of Facebook ad sales and 81% of Twitter’s ad revenue. Acquiring ShopIgniter’s social platform will enable Mixpo to further expand their ability to engage customers across all of the devices and channels that are most important to them.
“With Facebook and Twitter’s increasing focus on video and the overall growth in mobile advertising, we saw an opportunity to integrate ShopIgniter’s social and mobile capabilities with Mixpo’s multiscreen video ad platform,” said Jeff Lanctot, President and CEO, Mixpo. “ShopIgniter has a tremendous product and a great team. We’re happy to welcome ShopIgniter employees to Mixpo, and know that our clients will be the beneficiaries of our combined efforts.”
ShopIgniter enables digital marketers to deliver and manage rich interactive ad campaigns in social mobile streams. Innovative brands like Comcast, Digitas, Ford, Resolution Media, Sony Music and Universal use the Igniter platform to deliver, manage, optimize and measure social media advertising campaigns that drive high value brand and business outcomes across networks and devices.
“Mixpo and ShopIgniter are very complementary companies,” said Matt Compton, CEO, ShopIgniter. “The fit between the products, customers and teams became obvious very quickly in our initial discussions. The combined company will be the clear leader in rich, interactive advertising across all devices and channels from desktop display to mobile social. We are excited to join forces with Mixpo and look forward to a seamless integration.”
Specific financial terms of the transaction are undisclosed. The ShopIgniter team will be joining Mixpo and continue to operate out of the Portland office.
Mixpo enables agencies and media companies to build, deliver and measure interactive video ads on all screens. The company’s mStream video ads can be published on premium websites, ad exchanges, and in the newsfeeds of all major social sites. mStream video ads operate in any format: in-stream, in-banner, in-app and in-social. Set up and execution is fast and easy whether you do-it-yourself or use Mixpo as a managed service.
In 2014 and 2013, Mixpo was selected by Forbes as one of America’s Most Promising Companies. Mixpo, Inc. was founded in 2007 and is headquartered in Seattle with offices in New York, Boston, and Victoria BC. More information can be found at http://www.mixpo.com.