We’ve seen strong usage by parents, particularly moms, who use Flares to keep track of family member whereabouts at specific points in time.
San Francisco, CA (PRWEB) September 03, 2014
FlareWorks today announced the exclusive availability of its new mobile messaging service, called Flares, throughout North America for Apple iOS devices. Flares uses simple signals, most notably location bursts, to communicate, in real-time, between friends and family.
Flares design simplicity is predicated on a duo-command construct. The user 1) Taps a button to create a signal message; and 2) Swipes the same button up to send flares. Flares’ mobile signals have been designed to effectively communicate more simply, faster and safer than the texting alternative. This proves particularly critical when a user is engaged in an active state (e.g. driving, biking, running, etc.).
Flares includes both individual, as well as group-based, messaging and provides the user with notifications when a recipient has seen their flare or if it has expired unseen. Flares can be accessed for up to one hour after sending and can be viewed on a map for 40 seconds before expiring—thus ensuring the sender’s location privacy.
“We’ve seen strong usage by parents, particularly moms, who use Flares to keep track of family member whereabouts at specific points in time,” said Brogan Keane, CEO & founder of FlareWorks. “Teenagers aren’t as resistant to revealing their location for 40 seconds than they are allowing their parents to track them all the time.”
Designed to be simpler, more convenient and safer than either texting or calling while on the go, Flares can be used to let a boss know you’re late and mired in traffic, a parent know that their daughter is safe while away or by groups of college friends trying to organize social meet ups.
For more information view the brief Flares overview video and follow us on Twitter @flaresapp.