Makovsky To Serve As Agency Of Record For The Future In Focus Conference Preceding International Vision Expo

Share Article

Agency to Support Innovative Vision Care Showcase at Las Vegas Conference

Some of the inventions presented here will be game changers for the millions of people with vision problems and eye care professionals who treat them.

Makovsky, named The Holmes Report 2014 Healthcare Agency of the Year and five-time Agency of the Year, announced today it will serve as the agency of record for The Future in Focus, a day-long event featuring some of the most innovative, disruptive technology that will enter the vision care field.

“Makovsky is proud to support The Future in Focus conference and help further promote and educate people about the truly innovative medical and diagnostic advances in the vision space,” said Tom Jones, Senior Vice President, Makovsky, and conference presenter. “Some of the inventions presented here will be game changers for the millions of people with vision problems and eye care professionals who treat them. Given Makovsky’s history supporting products that advance eye-health, we are thrilled to take part in the conversation.”

Jones will present about ways inventors can use public relations to raise awareness for their product and drive attention to their businesses. Makovsky will also serve as the press office for the conference.

The Future in Focus kicks off the International Vision Expo & Conference West. Vision Expo West and East represent the world's largest ophthalmic expo and conference. The Future In Focus will take place Tuesday, September 16, 2014 at The Venetian Hotel in Las Vegas, Nevada. The Future in Focus will showcase eight innovations in vision care, presented by their developers, and will also feature comments from Bob Goodlatte, Sixth Congressional District of Virginia in the United States House of Representatives and Chairman of the House Judiciary Committee, who will address the role of Internet & technology innovation and health care.

This networking and conference event is hosted by Ronald D. Blum, O.D., Founder, President and Chairman of Vision Care Inventing, LLC., and Frank Giammanco, President & CEO, First Vision Media Group, Inc.

"The Future in Focus spotlights certain cutting edge inventions which could alter vision care in the near future. I believe this event will serve as a catalyst that pushes forward revolutionary ideas that can change the industry and benefit patient care,” said Blum. “It’s a pleasure to partner with Makovsky with a shared vision of bringing new technologies to life and the evolving global vision landscape.”

Due to high demand, organizers have added additional seats to the event. To register for the event, visit

About Makovsky
Founded in 1979, Makovsky ( is one of the nation's largest independent integrated communications firms. The firm attributes its success to its original vision: that the Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City and Washington, D.C., Makovsky is a founding member of IPREX.

About Vision Care Inventing
VCI ( is an interactive knowledge exchange dedicated to identifying, supporting, and promoting today's and tomorrow's most innovative and impactful eye care inventions. VCI has been established to assist inventors, entrepreneurs, young and established companies, researchers, and consultants with a venue / forum for obtaining needed advice, counsel, and introductions. It is believed that such a venue / forum can prove beneficial in spurring innovation, advancing vision care, thus helping society and growing the Vision Care Industry.

About First Vision Media Group
First Vision Media Group, Inc. ( is a health care communications company founded in September 2000. Our primary emphasis is on vision care—and the professionals, manufacturers and distributors that serve this community.

Our vision is to provide a unique vehicle to optical industry professionals: a comprehensive guide to optical products in an easy to use format. We use industry professionals to ensure the information we provide is pertinent to "real life" practices and laboratories. To achieve our mission of providing timely, accurate product information, FVMG publishes magazines, supplements and customer print products for these markets, and hosts a suite of electronic products such as Web sites, email newsletters and Internet-based education.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Suzanne Yergensen
+1 212-508-9629
Email >
Visit website