Winston-Salem, NC (PRWEB) September 03, 2014
Inmar, a company that operates collaborative commerce networks, today announced its acquisition of Saint John, New Brunswick-based Millennium Process Coupon, Inc. (MPC). MPC’s core business of coupon clearing and redemption, rebate handling and contest administration aligns well with Inmar’s service offerings. The acquisition also positions Inmar to extend its digital and traditional coupon, data analytics and shopper engagement solutions to MPC’s promotion clients and the Canadian marketplace.
In addition to its traditional coupon and rebate business, Inmar is the U.S.’s leading processor of digital coupons for many of the most recognized brands and retailers in the U.S., surpassing the 100 million digital coupons processed mark early in 2014. These coupons are increasingly popular with shoppers. Distribution for digital coupons, which consumers load directly to their shopper loyalty accounts from various online sources, including retailers' websites, increased by 58 percent during the first half of 2014. Redemption volume for the same period was up 45 percent.
Inmar’s data analytics and shopper engagement capabilities complement promotion programs by providing brands and retailers insight to help build shopper loyalty and target offers based on forensic and predictive behavior patterns.
“We are very pleased to have MPC join the Inmar team,” says Inmar Chairman and CEO David Mounts.
“It became evident during our due diligence process that the MPC team has deep knowledge of the business and has established strong client relationships as a result. Our core businesses align well, as do our values.” He adds that, “We look forward to helping them bring additional value to their clients and Canadian shoppers.”
Financial terms of the transaction were not disclosed.
# # #
Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.
For more information about Inmar’s products and services, please call 866.440.6917 or visit http://www.inmar.com.