DR2 Reinvents Customer Engagement with iMPACT™

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CEO Malcolm Smith to speak at the NYC Energy Marketing Conference.

Next week’s Energy Marketing Conference in NYC will focus on current changes in the energy industry and new opportunities to drive revenue through the bundling and cross-selling of new products and services. DR2’s iMPACT™ platform is a turnkey solution that enables energy retailers to enhance their commodity sales by getting to know their customers and introducing them to higher margin products. DR2 CEO Malcolm Smith is looking forward to participating on a panel discussion on marketing best practices.

“The theme of this year’s conference is perfectly aligned with our iMPACT™ product. Before you can bundle and cross-sell value-added products, you need to engage your customers. We accomplish that in a personalized way in order to get to these higher margin products,” said Malcolm Smith, CEO, DR2.

iMPACT™ engagement emails strengthen the relationship with each customer. Customers are given timely usage information as well as energy-related information, which empowers them to control electricity costs, while the REP gains the opportunity to present new programs and offers to customers. iMPACT™ sends hundreds of thousands of emails monthly, with an open rate exceeding 50% and an unsubscribe rate of less than 2/10ths of one percent (0.2%).

“It is exciting to see the electricity industry begin to embrace the concept of bundling, which is common in other sectors,” added Malcolm Smith, CEO, DR2

DR2 has taken their customer’s feedback and introduced multiple products in the first half of 2014. Beginning with wifi thermostats and a fully managed gift card reward program, the iMPACT™ platform has recently rolled out solutions to drive customer renewal campaigns and a fully automated Refer-a-Friend capability. Market acceptance of these products has proven that competitive retail providers were eager to bring these solutions to their customers.

About DR2: DR2 provides innovative software solutions to competitive energy suppliers. Its iMPACT™ engagement and product bundling platform opens the channel for personalized customer engagement to enable the selling of bundled products. The company provides services nationally and is headquartered in Williamstown, Massachusetts. Learn more by visiting http://DR2solutions.com.

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Stacy Govi
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