Toufayan Bakeries Leverages Daytime Television to Increase Awareness

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The Creative Ad Campaign, Slated to Air During Popular Shows such as "Ellen" and "Today," Showcases Toufayan’s Product Lineup, with Something for Everyone during Back-to-School Season

Toufayan, one of the largest family-owned bakeries in the United States, will run a creative advertising campaign on WNBC’s New York morning TV lineup and throughout daytime programming from September 8th – September 22nd to drive sales during the critical back-to-school season. Their block of 20 commercials scheduled to air each week will deliver more than two-million impressions for Toufayan, raising brand awareness among the daytime segment – popular among parents and caregivers – a particularly high value consumer during back-to-school season.

NBC’s daytime programming has proven to be a reliable platform for reaching consumers in the New York tri-state area. Within the two-week campaign, Toufayan’s 15-second commercial is expected to reach one-fifth of consumers in the tri-state area almost three times each.

The whimsical commercial leverages Toufayan’s slogan “Relyin’ on Toufayan,” to make the brand more accessible to consumers and raise awareness. “We are a family-run company and we care about authenticity and originality that you really can taste – and we bake those qualities into all our products,” said Karen Toufayan, chief marketing officer of Toufayan. “For this back-to-school season, we want families to know that Toufayan provides options to make every meal easy and delicious.”

From pita pockets and bagels, to low-calorie and low-carb, and even gluten-free products, Toufayan’s wide variety makes it the perfect go-to brand to meet everyone’s needs and tastes.

Toufayan continues to expand into new markets and tap into trends to extend the brand’s reach among consumers. When gluten-free became a priority for a growing segment of consumers, Toufayan developed a recipe for a line of Gluten Free Wraps that have become a fan-favorite. Loved for their shelf-stability and comparability in texture and flavor to wheat-based wraps, Toufayan’s Gluten Free Wraps have exploded onto the gluten-free scene, becoming a staple for many who must avoid gluten in their diets.

Toufayan’s “Smart” line of products is designed with health in mind, and is popular among athletes and people focused on living and eating well. Smart Pockets are low-calorie (80 cal/serving), low-carbohydrate (16g/serving), high-fiber (4g/serving) pita pockets that come pre-cut to make them easy to fill with ingredients. Similarly, Smart Bagels are pre-scooped, extra thin bagels that make for a delicious breakfast without so much starch and carbohydrates.

For more information about Toufayan’s delicious products, visit or contact Karen Toufayan at Karen(at)toufayan(dot)com.


About Toufayan
Since 1926, families have been relyin' on the fresh taste of Toufayan. Toufayan is one of the largest privately held specialty bread bakeries in the US. Making the best bread has always been a passion for the Toufayan family. For almost 90 years, the Toufayans have been filling lunch boxes, toasters, and tummies with fresh lines of pitas, flatbreads, bagels, wraps, lavash, and breadsticks. Based in Ridgefield, N.J. with bakeries in Orlando and Plant City, Florida, the third generation of Toufayans oversees the entire process from ingredient sourcing and production to distribution. While trends come and go, high quality, fresh and authentic products are always in demand. The Toufayan family is committed to quality you can taste. Find Toufayan at and

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Karen Toufayan
Toufayan Bakeries
+1 201-446-1033
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Toufayan Bakeries
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