Chicago, Ill (PRWEB) September 05, 2014
Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from 2013, according to the latest IEG projections
The increase is consistent with the 4.3 percent increase in overall sponsorship spending but lags the 4.9 percent increase in sports spending.
“Deal-making at the global level has slowed following an active 2013,” said William Chipps, IEG Sponsorship Report senior editor.
Among global deals, the ATP this year renewed FedEx Corp., while the WTA reupped BNP Paribas as title of the season-ending WTA Finals Singapore.
The WTA also secured SC Global as presenting sponsor of the WTA Finals, while the newly-renamed Connecticut Open landed United Technologies Corp. in a similar role.
Michelob Ultra this year gained net signage and on-court activation at 10 ATP tournaments in the U.S. following Anheuser-Busch InBev’s 2013 acquisition of tour sponsor Grupo Modelo. The company’s Corona Extra brand remains the premier partner of the ATP World Tour, a tie it activates at tournaments outside the U.S.
Anheuser-Busch InBev is the most active sponsor of tennis, with 34 percent of properties with a sponsor in the malt beverage category reporting a partnership with the company.
Endemic companies are the most prolific sponsors of tennis. Sports apparel and equipment companies are 8.4 times more likely to sponsor tennis than the average of all sponsors, according to IEG Research.
About IEG, LLC
IEG leads the way in sponsorship intelligence. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.
We partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.
A unit of WPP’s GroupM, IEG is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.
For more information about IEG and the sponsorship industry, please visit http://www.sponsorship.com or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).