VanillaSoft Announces Sponsorship of the AA-ISP’s Inside Sales Frontline Conference in Boston

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VanillaSoft will be a Silver Sponsor of the September 9th event at the Four Points by Sheraton in Norwood, MA.

VanillaSoft Lead Management and CRM Software

VanillaSoft, an award-winning provider of queue-based lead management and appointment setting software for inside sales teams, will be a sponsor of the AA-ISP Inside Sales Frontline Conference in Boston on September 9. The AA-ISP Frontline Conferences are a series of one-day events that take place throughout the country, providing education and training to inside sales reps & managers who want to improve their productivity, performance, and careers. The September 9th event in Boston will take place at the Four Points by Sheraton.

Kevin Thornton, Executive Vice President of Sales & Marketing with VanillaSoft, said, "We are closing out Q3, and it’s a time when organizations are already thinking about 2015. This conference will give inside sales leaders a wealth of information and best practices that they can take back with them to incorporate into their sales training and readiness plans. We are excited to have this opportunity to meet with an audience that has sales performance improvement top of mind. We look forward to meeting with attendees in the Exhibit Hall & Technology Expo."

Larry Reeves, CEO of AA-ISP, adds, "AA-ISP warmly welcomes VanillaSoft again as a Silver sponsor at our Boston 2014 event. We appreciate VanillaSoft’s continued sponsorship and commitment to furthering the inside sales profession."

About VanillaSoft
VanillaSoft is the award-winning Lead Management Software and CRM solution for phone-centric selling. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-in-Class feature set which includes next-best-lead routing, progressive dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and digital call recording.

With VanillaSoft, typical users realize a productivity increase of 30% to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas, where it has served a global client base since 2005.

The AA-ISP is an international association dedicated exclusively to advancing the profession of inside sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the inside sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program.

For more information on the AA-ISP please visit:

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Kevin Thornton
VanillaSoft Inc.
+1 866-763-8826 Ext: 359
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