Industry operators will offer a greater breadth of services as competition heats up.
New York, NY (PRWEB) September 05, 2014
The Website Creation Software Developers industry comprises firms that develop and publish HTML and CSS editing software, which is used to design websites. The industry has boomed over the past five years as digital content and delivery has become an essential everyday aspect of consumer and business lives. “Increasing broadband penetration, the advent of the smartphone and changing consumer preferences have all fueled rapid growth in the number of websites and how consumers interact,” according to IBISWorld Industry Analyst Jeremy Edwards.
Therefore, an opportunity presented itself to web developers who were able to create software that allowed individuals and small businesses to create web pages for themselves or their businesses. Furthermore, a growing number of businesses in the United States has fueled demand for industry products and services. As a result, industry revenue is projected to grow at an average annual rate of 13.7% to $1.3 billion over the five years to 2014. Growth is expected to remain strong, when revenue is forecast to increase a further 17.5% in 2014 alone.
Industry profit margins have remained low over the period, despite strong demand for services. “The majority of industry operators are new and, therefore, are interested in developing a large portfolio of clients, which will ensure a strong reputation and future business,” says Edwards. Nonetheless, new operators have poured into the industry, with the number of enterprises forecast to rise at an average annual rate of 10.9% to 287 over the five-year period.
Over the next five years, the industry is expected to continue on a path of strong performance. Online services are expected to become increasingly integrated into American lives and website creation software offers less costly alternative to creating an online profile. Nonetheless, competition is expected to heat up from foreign competitors and from increasingly tech-savvy consumers, who will be able to build their own websites. However, industry operators will combat rising competition with a greater breadth of services and range of templates and additional capabilities. Therefore, industry revenue is projected to grow over the five years to 2019.
For more information, visit IBISWorld’s Website Creation Software Developers in the US industry report page.
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IBISWorld Industry Report Key Topics
The industry includes operators that develop and publish HTML editing software used to design websites.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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