Brooklyn, New York (PRWEB) September 05, 2014
Hispanics represent 25% of the population in the top 15 U.S. markets. No longer a niche segment, Latinos have become a powerful consumer force, making it imperative for companies to adapt their business strategies to address cross-cultural needs and reach Hispanic audiences.
On September 16, Eriksen Translations (http://www.eriksen.com), a leading provider of multilingual services in over 100 languages, will host a workshop presented by Sandra Diaz of DIAZ & CO. (http://www.diazandco.com), aimed at helping organizations evaluate and develop growth strategies to engage equally with Hispanics versus other markets. Ms. Diaz will discuss three approaches that have emerged to address this challenge: Relying on the Hispanic reach of mainstream initiatives; giving a more culturally-diverse flavor to mainstream initiatives; and developing specific initiatives to meet the needs of Hispanics. She will present examples of each approach and provide a framework to help attendees determine which strategy is the best fit for their organization.
“The increase of the Hispanic population in the U.S. presents tremendous opportunities,” states Vigdis Eriksen, founder and CEO of Eriksen Translations. “Engaging with multicultural markets involves more than simply translating content into another language, it involves understanding cultural nuances. Sandra has in-depth knowledge of U.S. multicultural and Latin American consumers, and her presentation will provide attendees with a concrete understanding of the strategies available to target this growing audience, and ultimately help businesses better embrace minority cultures in their marketing strategies.”
“Cross-Cultural, Targeted, or Neither? Discover the Right Approach to Engage Hispanics,” will be held on Tuesday, September 16, 2014 at Eriksen Translations, 32 Court Street, 20th Floor, Brooklyn, NY. Networking begins at 6:00 pm; presentation at 7:00 pm. Please RSVP to Jennifer.Murphy@eriksen.com or register online: http://conta.cc/1trkMch. Download event flyer: http://bit.ly/1nx7ioC.
This workshop is scheduled to coincide with the start of Hispanic heritage month, a celebration of the histories, cultures, and contributions of Americans with ancestors from Spain, Mexico, the Caribbean, and Central and South America. For more information about Hispanic heritage month, visit http://hispanicheritagemonth.gov/about/.
About Eriksen Translations Inc.
Eriksen Translations Inc. helps companies reach their audiences in the domestic and global marketplace. Founded in 1986, Eriksen provides multilingual services in over 100 languages, offering translation, interpreting, layout and production, web and software localization, cultural consulting, and voiceover and subtitling services to clients in New York and worldwide. With a reputation for high standards, in-depth knowledge, accuracy, and prompt delivery, Eriksen partners with major companies in technology, finance, insurance, health care, and education, as well as nonprofits and leading museums and cultural institutions worldwide. For more information, visit http://www.eriksen.com.
About DIAZ & CO.
Sandra Diaz, founder of DIAZ & CO., advises corporations on how to increase sales and market share by meeting the unique needs of U.S. Hispanics and other ethnic groups. Drawing on over 15 years of experience as a marketing executive at Citibank, Sears, L’Oréal, Sara Lee, and Colgate-Palmolive plus a Kellogg MBA, Sandra delivers targeted insights, strategic solutions, execution management, and business training that equips DIAZ & CO. clients to effectively capitalize on U.S. multicultural market growth. For more information, visit http://www.diazandco.com.