The Puerto Rican Family Institute in Partnership with SBH Health System Presents ¡Vive Tu Vida! Get Up! Get Moving!® Event

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The nation’s premier physical activity and Hispanic family health celebration.

On Friday, September 12, 2014, The Puerto Rican Family Institute and SBH Health System welcomes Bronx residents to its family health and fitness event ¡Vive tu vida! Get Up! Get Moving!®. This event promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and all sizes. The event, which is FREE and open to the public, will be held on the St. Barnabas Hospital campus, 4422 Third Avenue, in the Bronx, from 10:00 am to 2:00 pm.

“This event ties in very well with our focus on preventing disease and helping people live healthier lives,” said Dr. David Perlstein, Chief Medical Officer, St. Barnabas Hospital. “Families can make a difference in the health of their loved ones by exercising, eating healthy and making the right lifestyle choices.”

Added Iran Rodriguez, President and CEO of The Puerto Rican Family Institute, “Physical activity helps prevent and manage disease, boosts energy, and is an important part of maintaining emotional health by reducing stress and improving one’s mood.”

¡Vive tu vida! Get Up! Get Moving!® demonstrates the power of culture, family, and community to promote better health for all. The Bronx event will feature free health information and screenings. There will be activities for the whole family, including sports clinics, healthy cooking demonstrations, Zumba and yoga. Participants will have the chance to participate in raffles and receive giveaways, sample healthy snacks, receive information on living healthier, and enjoy their favorite music.

“Making movement a daily part of your life is one of the most important steps you can take for you and your family’s health,” said Jane L. Delgado, PhD, MS, President and CEO of the National Alliance for Hispanic Health. “We are grateful to our national partners for their support of these family health events especially the Newman’s Own Foundation, and Univision Communications for working to get the word out about the events.”

“We are proud to support the National Alliance for Hispanic Health in providing community-based health and nutrition outreach,” said Robert Forrester, president of Newman’s Own Foundation. “One of the Foundation’s priorities is the support of nonprofits whose focus is on nutrition, and ¡Vive tu vida! Get Up! Get Moving!® works to address a broad range of needs on the local level.”

All participants of ¡Vive tu vida! Get Up! Get Moving!® Bronx will be eligible to register for the National Alliance for Hispanic Health’s Buena Salud® Club. This free membership club is designed to promote healthy lifestyles by providing year-round reliable and confidential health information and provider referrals.


About The Puerto Rican Family Institute
The Puerto Rican Family Institute, Inc. (PRFI) is a not-for-profit organization with a mission to enhance the functioning and self-sufficiency of diverse marginalized communities, and to prevent family disintegration. PRFI is a multi-program, family-oriented health and human service agency that provides culturally sensitive services to all children, youth, adults and families, and respects all individual’s ethnic, cultural and personal identities. The agency’s core services include outpatient mental health treatment, child foster care placement preventive services, HIV/AIDS mental health treatment prevention and education, case management programs, residential care, crisis intervention, and Head Start. PRFI currently operates over 20 programs located throughout New York City, Jersey City, New Jersey, and Puerto Rico. For more information, call (212) 414-7836 or visit

About St. Barnabas Hospital
St. Barnabas Hospital is a not-for-profit, nonsectarian, acute care community hospital and Level I Trauma Center authorized to treat the most critically ill and severely injured patients. As a State-designated Stroke Center and State-designated AIDS Center we provide access to much-needed services in our community. St. Barnabas Hospital recently completed major renovation and construction projects, adding a spacious hospital lobby, full-service ambulatory surgery center, state-of-the-art operating suite, inpatient short-term hospice unit and attractive gateways to the campus. Through our Cultural and Language Access Assistance program, we strive to meet the needs of our diverse patient population. We provide our patients with access to interpreting services in 130 languages as well as video monitor sign language interpreting. For more information, call (718) 960-9158.

About the National Alliance for Hispanic Health
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year, making a daily difference in the lives of Hispanic communities and families. For more information, visit or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

About ¡Vive tu vida! Get Up! Get Moving!®
In its eighth year, ¡Vive tu vida! Get Up! Get Moving!® is the premier national family physical activity and healthy lifestyle event series in the nation. These family-oriented events are organized by leading Hispanic community-based organizations along with the support of over 400 local partners and hundreds of volunteers, and are tailored to the interests and cultures of each community. The National Alliance for Hispanic Health and the Health Foundation for the Americas present the series, along with title sponsor Boehringer Ingelheim Pharmaceuticals, Inc., and Eli Lilly and Company; national supporter Newman’s Own Foundation; national media partner Univision Communication’s Salud es vida; and, national partners the Embassy of Mexico and the United States Tennis Association. For more information call 1-866-783-2645, or visit or find us on Facebook at

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Abigail Hernandez

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Migdalia Rivera
The Puerto Rican Family Institute
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