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"Best In Show" Baby Brand Rolls into ABC Kids Expo
  • USA - English


News provided by

Aritchbrand, on behalf of GB

Sep 05, 2014, 08:00 ET

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Las Vegas, N.V. (PRWEB) September 05, 2014 -- The stroller that started a buzz before it hit store shelves is about to see its official release at the ABC Kids Expo.

GB, the new baby brand with a fresh perspective from European-influenced designers, created a stir by offering parents a sneak peak at the New York Baby Show, taking home “Best In Show” for its Zuzu stroller, months before it was available in stores.

“I’ve tested MANY strollers. It folds down quickly and compactly in a way I’ve truly never seen,” said the show’s elite judging panel.

GB draws from the best of what the world has to offer, so parents can offer their children the world.

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GB takes baby gear a step further, giving fashion-forward parents a new reason to feel confident along their journey. It is proudly refined, and follows a design philosophy that elevates aesthetics, while maintaining honesty and approachability.

“The team behind GB spent 25 years designing, developing and testing baby gear for some of the most recognized international brands,” said GB CEO Greg Mansker. “GB draws from the best of what the world has to offer, so parents can offer their children the world.”

GB’s signature line of baby gear includes:

The GB Zuzu: on-the-go convenience and comfort
The GB Zuzu is a lightweight 3D stroller that is travel system ready: no adapters needed. Its sophisticated design combines premium comfort with a unique self-standing fold that folds 30% shorter than other umbrella strollers, so it’s easy to tote and tuck away. The Zuzu’s plush seating area and oversized canopy makes it one of the most comfortable strollers of its kind. Available now, the GB Zuzu can be used for children weighing up to 50 pounds and comes in four eye-catching colors (Fuzion, Sterling, Aqua and Midnight) at independent specialty and national chain specialty stores.

The GB Ellum: full-size luxury in a delightfully compact size
The GB Ellum provides all the benefits and luxuries of a full-size stroller – including car seat compatibility – in a comfortable, compact package. This lightweight, convenient stroller has a roomy seating area, spacious basket and an expandable air-flow canopy. The Ellum’s premium, layered fabrics offer a plush interior to keep babies comfortable. And when it’s ready to be stowed, the unique Kick ’N Lift system folds the Ellum into a super compact, self-standing package. Available now, the GB Ellum can be used for children weighing up to 50 pounds and comes in four fashion-forward colors (Fuzion, Raspberry, Teal and Sterling), at independent specialty and national chain specialty stores.

For a guided press tour of the GB booth (#7825) on the second level of the Las Vegas Convention Center’s south hall, or for images and editorial product samples, contact Adam Ritchie at (617) 819-4237 / media(at)gbchildusa(dot)com.

GB is a juvenile products brand inspired by international trends in fashion, design and architecture. GB draws from the best of what the world has to offer. Each signature product features distinctive details, premium materials and quality craftsmanship to provide superior comfort and safety for babies, and elegance and convenience for parents. For more information, visit gbchildusa.com.

Adam Ritchie, Aritchbrand, on behalf of GB, http://www.gbchildusa.com, (617) 819-4237, [email protected]

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The GB Zuzu
The GB Zuzu
The GB Zuzu

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