Cubic and SenSen Networks Sign Global Strategic Alliance and License Agreement for Video Business Analytics Distribution in the Transportation Market

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Collaboration adds extended capabilities to NextCity vision in intelligent transportation for traffic management and enforcement, tolling, rail, transit and parking solutions

Cubic Corporation

Cubic Corporation

Advanced video analytics allows our customers to cost-effectively gain deep insights of transportation infrastructure improving decision making, safety and long-term planning.

Cubic Transportation Systems, a leading integrator of information technology and payment systems and services for intelligent travel solutions, has entered into a strategic alliance and license agreement with SenSen Networks, a Melbourne, Australia-based company with international reach in the video analytics market. This alliance partnership gives Cubic the ability to distribute SenSen’s products and solutions that align with Cubic’s NextCity vision and create new solutions for smart cities and international transportation systems globally.

“The agreement with SenSen is a good strategic fit for our NextCity vision, which will enable transport operators to regulate demand and provide travelers with choices for travel – all through the delivery of actionable data that we gather from all our information points throughout our ITS systems,” said Matt Cole, executive vice president, strategy, business development and diversification for Cubic Transportation Systems. “Advanced video analytics allows our customers to cost-effectively gain deep insights of transportation infrastructure improving decision making, safety and long-term planning.”

Cubic has identified in SenSen Networks, a company with a proven track-record in applying video analytics, a broad set of applications relevant to Cubic's customers.

The companies plan to deliver the following solutions to the market:

  •     Automatic gate line monitoring in train stations and transport hubs using video analytics and intelligent video to increase commuter flow, detect health and safety issues, and minimize fare evasion
  •     Speed, safety and toll enforcement solutions for road authorities
  •     Parking guidance and enforcement for city councils
  •     People and vehicle traffic counting and classification for a variety of applications
  •     Intelligent security for stations, rail infrastructure, airports and other critical infrastructure

SenSen’s analytics solution is designed and developed around a versatile, future-proofed platform capable of processing large volumes of unstructured video and other sensory data constantly streamed in real-time. The resulting insights are made available to business applications via industry-standard Application Programming Interfaces (APIs). Customer and market-focused business solution providers interact with these APIs to access the video analytics-generated data and deliver customer-specific business solutions.

”SenSen operates at the cusp of big data, sensor networks and business intelligence. Our core skill is in analyzing big data streams in real time, recognizing all interesting events and creating accurate and structured metadata that lead to high-value applications,” said Subhash Challa, chief executive officer of SenSen Networks.

SenSen’s intelligent analytics platform delivers business value across multiple market segments. Customers use it to uncover hidden value from data in motion as well as data at rest; reveal new insights and discover new patterns; monitor and analyze complex data sets; and make sure meaningful information gets to decision makers who need it.

“We’ve found ways to automate old ways of doing business, allowing staff to move onto higher-value tasks. Clients increase revenue, cut costs and meet compliance and health and safety requirements,” Challa said.

About Cubic Transportation Systems

Cubic® Transportation Systems, Inc., is part of Cubic Corporation. Cubic Corporation is the parent company of three major business segments. Cubic Defense Systems is a leading provider of realistic combat training systems and secure communications systems. Mission Support Services is a leading provider of training, operations, maintenance, technical and other support services for U.S. and allied nations.

Cubic Transportation Systems, Inc., is a leading integrator of payment and information technology and services for intelligent travel solutions. Cubic delivers integrated systems for transportation and traffic management, delivering tools for travelers to choose the smartest and easiest way to travel and pay for their journeys, and enabling transportation authorities and agencies to manage demand across the entire transportation network – all in real-time. Cubic specializes in design, development, manufacture, supply, installation, integration, services and information. Services provided by Cubic include on-site management, central systems, operations support, patron support, business support and field services.

Every year, more than 23 billion transportation payment transactions are processed using Cubic payment and information systems worldwide. Cubic has delivered over 20 regional back office operations which together integrate over 130 transport operators and serve over 38 million people every day in major markets around the world. Active projects include London; Brisbane (Southeast Queensland) region, Australia; New York/New Jersey region; Washington, D.C. /Baltimore/Virginia region; Los Angeles region; San Diego region; San Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales), Australia; Germany; and Scandinavia.

For more information about Cubic, see the company’s website at

About SenSen Networks

SenSen Networks Pty Ltd provides the world’s most versatile and accurate video and other sensor analytics solutions for markets in the transport, infrastructure, law enforcement, retail, casino and leisure industries.

Casino customers use insights generated from live data captured by CCTV systems to monitor table games and optimize yield. In Transport, police and law enforcement authorities monitor driver behavior to cut down on speeding and illegal and dangerous road behavior, as well as driver interactions with toll roads and entry and exit gates. In retail, store owners use SenSen’s software to understand how customers respond to marketing campaigns, and shopping center managers analyze the traffic patterns of crowds to optimize the path-to-purchase.

SenSen has invested heavily into R&D to build a significant portfolio of intellectual property in the form of patents (pending), software architectures, new algorithms and know-how. Riding on the strength of years of R&D, SenSen’s analytics platform enables the fast deployment of business applications worldwide. SenSen’s software processes outputs from video cameras and other sensors such as GPS and radar in real time to deliver complete road safety, security and operational intelligence to customers.

SenSen has packaged the IP into a unique and powerful platform called SenDIVA. It makes real-time, accurate and reliable business data extraction from enterprise camera and sensor systems affordable and accessible in a simple, non-disruptive manner. It allows video and sensor data to be converted into real insights to improve business processes. It does this by taking unstructured sensor data and converting it into actionable information.

Sensen Networks is headquartered in Melbourne, Australia, with offices in Singapore, India and the USA.


Debra Montner
Montner & Associates
PH: 203-226-9290 ext. 112
Cell: 203-984-7861

Suzanne Hatcher
Corporate Communications
Cubic Corporation
PH: 858-505-2430
Cell: 858-774-4736

Rhys Davies
SenSen Networks Pty Ltd
PH: +61 (0)409082952

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Suzanne Hatcher
Cubic Corporation
since: 01/2011
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