Digifit Announces New Partnership with Misfit Shine

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Integrating Heart Rate and All-day Activity Data, Empowering Users to Lead Healthier Lives

Integrating the Misfit Shine with our personalized experience designs provides an engaging way to change habits.

Digifit®, a leading mobile-health technology company and developer of the heart rate monitoring, team and corporate wellness apps, announced today the data integration partnership with Misfit, creators of the popular Shine activity tracker. Users can now integrate steps, daily caloric burn, activity, sleep and other valuable health information from Misfit Shine into the Digifit ecosystem to get a better understanding of their overall health and fitness and reach their goals faster. Integrating data from Digifit's cardio fitness tracking and goal setting with the Misfit Shine activity tracker gives users a way to assess and track fitness levels and a highly accurate calorie burn, providing a better understanding of their current health while promoting positive change and empowering healthier living.

Digifit features an all-in-one exercise tracking solution that measures, monitors and reports exercise activities, such as walking, hiking, running, and biking in real-time to improve performance and promote healthier lifestyles. GPS data enables route mapping and is recorded along with speed, pace, distance, elapsed time, heart zone, and approximated calorie burn, all which are reported via brilliant colorful displays and timely voice feedback. Users can also tap into a series of fitness assessments to test their fitness level and set personalized heart rate zones for an even more targeted exercise practice, set personal goals, even create personal teams and leaderboards with their friends and family.

The Digifit Engagement Experience Platform (DEEP) underlying the apps is offered as the last mile solution for individuals and companies seeking a mobile health engagement experience that moves beyond tracking to actual behavior change. Any portal-based wellness program can be transformed to a mobile, portable experience. The Misfit Shine is a perfect fit to integrate with DEEP for corporate clients.

“Wearing the Misfit Shine tracker and exercising with Digifit's heart rate monitoring app gives a complete overview of total activity. The new partnership enables an effective way to analyze physical activity, sleep and nutrition on a short-term or long-term basis,” said Dean Hovey, President and CEO of Digifit. “Integrating the Misfit Shine with our personalized experience designs provides an engaging way to change habits.”

The Misfit Shine is an all-metal, lightweight activity monitor that can be worn anywhere on the body to track activity, including steps, calories, distance and sleep. It is water resistant to 50 meters, making it great for swimming.

Digifit’s suite of apps, iCardio, iRunner & iBiker, are available for download in the App Store for the iPhone, iPad, or iPod touch, or in the Google Play store for Android.

About Misfit
Misfit invents and manufactures great wearable and ambient computing products. The company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar.

About Digifit
Digifit motivates people to live healthier, happier lives while dramatically reducing avoidable health care costs. They’re all about stimulating new healthy habits. As the “last mile solution,” Digifit offers a mobile health engagement experience that moves fitness tracking into the realm of actual behavior change. As the first app on the market to incorporate heart rate training, Digifit gives users a bigger picture of their health, including weight, blood pressure, sleep, and fitness - through both a mobile app and full web portal. Individuals, groups, corporate wellness programs and healthcare systems can all benefit from the Digifit solution.

Media Contact
Melissa Johnson
mjohnson(at)digifit(dot)com
805-504-0066, ext. 714

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Kelly Lazarus
Digifit
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