Dream Collaboration: NBA Star Stephen Curry fell in love with a book – and helped an Israeli author to reach Amazon's best seller list

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“Where's Tony”, the 2nd book in the Young adult series “The Dream Ten” hits Amazon's best seller list in the sports category, thanks to a remarkable cooperation between author A.D Erving, the pen name of Israeli Amir Doron, and NBA and US team star Stephen Curry. A.D. Erving, the pen name of the Israeli author Amir Doron, set his goal to win the hearts of millions of basketball lovers teens in the US, with his book series “The Dream Ten”, which was a mega hit in Israel.

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“Where's Tony”, the 2nd book in the Young adult series “The Dream Ten” hits Amazon's best sellers list in the sports category, thanks to a remarkable cooperation between author A.D Erving, the pen name of Israeli Amir Doron, and NBA and US team star Stephen Curry.

A.D. Erving, the pen name of the Israeli author Amir Doron, set his goal to win the hearts of millions of basketball lovers teens in the US, with his book series “The Dream Ten”, which was a mega hit in Israel.

Erving recognized NBA All Star Stephen Curry as the perfect representative for the series, and approached him a year ago about a possible partnership, sending along a copy of “David’s Miracle.” His first book in the series "The Dream Ten". After reading the book and learning more about the series’ electronic format and social-media-driven marketing concept, Curry enthusiastically agreed.

“I really think it’s a great series,” Curry said. “I identified right away with David and his friends; I know what it’s like to be the underdog and to have people doubt you. The stories are fun, but I think the messages are equally important: work hard, stay positive, and believe in yourself. These are the kind of values I’ve always believed in. Kids are going to love it.”

As the Dream Ten’s official brand ambassador, Curry raised awareness for this promising series and engaged with his fans on social media to support the book.

The first book slowly gathered fans, with almost 6,000 fans on the Facebook book fan club. Due to demand, Erving decided to precede with his second book publication “Where’s Tony?” to the Amazon Kindle store and released the book a few weeks ago. Yesterday, the book finally reached Amazon's best sellers list in Children's Basketball Books.

About Stephen Curry: A first round draft selection by the Golden State Warriors in 2009, Stephen Curry cemented himself in the NBA record books during the 2012-13 season by setting the NBA single-season record for the most 3-pointers. Establishing himself as one of the best shooters in the league, the former Davidson College standout became the first player in NBA history with 250 threes and 500 assists in a single season. One of the NBA’s brightest young stars, Curry was a First-Team All-Rookie selection and the recipient of the 2011 NBA Sportsmanship Award. Playing an important role on the 2010 and 2014 USA Men’s World Basketball team, Curry helped guide the team to their first gold medal in the World Championship since 1996. For more information about Stephen Curry, please visit his official website stephencurry30.com.

About The Dream Ten: The Dream Ten is a ten-book international basketball series from Israeli children’s writer A.D. Erving (Amir Doron). The books follow a group of unlikely basketball players between the ages of ten and twelve who form their own team after being rejected by their local club team. The fun and exciting collection details the group’s basketball adventures, with each volume devoted to one boy’s unique story.

The book series became a major hit in Israel and sold thousands of copies, they were fully adapted to the American readers, and now became a major success on Amazon.
For more about the Dream Ten series, please visit http://www.thedreamten.com.

For Stephen Curry: Alyssa Romano - alyssa(dot)romano(at)octagon(dot)com, 703-905-3390

For A.D. Erving– thedreamtenbooks(at)gmail(dot)com, 972-505569003

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