Typographic Superheroes Join Forces for TypeEd's First Annual Final Crit Event

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At the Final Crit Event, Los Angeles, designers will demonstrate how extraordinary typography can save the lives of those who read.

The Final Crit will help bring about an understanding on not only 'how' to practice good typography, but also 'why' these applications work best.

Typography is often unseen until there's a hilarious misuse of kerning or an offending font choice is made. Good typography creates seductive content, guides the reader, and accelerates reading pace. Bad typography tires readers, and it's exhausting Angelenos without them even knowing it.

A group of unmasked graphic designers will be gathering for a test of typographic strength and show how they have protected our local citizens from bad type. Their work will demonstrate how extraordinary logotypes, script lettering, whisky labels, menus and book spreads can save lives of consumers, whisky drinkers and even restaurant guests.

In what promises to be one of the most compelling design and type discussions, TypeEd, the educational program of typography and typesetting courses in Los Angeles, will lead participants and spectators through best design practices in saving readers time and confusion.

General Assembly will host this type talk mashup of negative space, typographic color, hierarchy and swashes. The 2-hour power critique will be followed by an hour of socializing and raffle prize giveaways.

TypeEd's lead instructor Michael Stinson believes the Final Crit will educate typography students and practitioners on the finer points of type and reveal how good typography can empower graphic designers. "Good typography makes better designers, and in turn, more effective design," noted Stinson. "The Final Crit will help bring about an understanding on not only 'how' to practice good typography, but also 'why' these applications work best."

This event would not be possible without sponsors General Assembly (http://bit.ly/1hrlhw6) where the event will be hosted, Campaign Monitor (https://www.campaignmonitor.com) to help with promotions, Taste of Pace (http://tasteofpace.com) who will provide refreshments, The Pie Hole (http://www.thepieholela.com) who will feature their pocket pies, type foundry Font Bureau (http://www.fontbureau.com), and Webtype (http://www.webtype.com) who helps to supply quality fonts for the web. These companies will be recognized for supporting the Final Crit and the program's efforts to improve and promote typography literacy in the community.

Registration information
Tickets for workshop participants bringing TypeEd projects are available for free. Tickets for observers and participants' guests are $10 for sale at http://type-ed.com/events/final-crit/. The event takes place in General Assembly’s lounge between 3:00 p.m. and 6:00 p.m. General Assembly is located at 1520 2nd Street, Santa Monica, CA 90401.

About TypeEd
TypeEd brings the craft of typography back to graphic design. The program is designed to teach the typographic skills required to produce professional graphic design. Fast-paced classes, workshops and clinics, enable design students to understand typography fundamentals and master practical type skills such as hand-lettering, logotype design and digital typesetting in a short amount of time.

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Rachel Elnar
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