The new brand aligns more closely with our business plan , our products and services, our dynamic team, and of course, most importantly, our customers.
Ottawa, Ontario (PRWEB) September 05, 2014
Do-it-yourself home security and video monitoring leader iWatchLife today unveiled its updated logo, signaling a new phase in the brand’s evolution.
“After years of ongoing change and innovation,” says Charles Black, CEO of iWatchLife, “we felt it was the right time to update our brand.”
Along with the company’s completely redesigned mobile app, to be released shortly, the updated logo is part of a re-imagined corporate identity that is green, organic, and dynamic, with a renewed emphasis on the user experience.
“The new brand aligns more closely with our business plan, our products and services, our dynamic team, and of course, most importantly, our customers,” says Mr. Black. ”It reflects the simplicity of our product, the ease of use, and the affordable price points. We’re also a green company; we leave a very small footprint. We have no formal letterhead, and all documents are created, distributed and stored electronically.”
The updated brand is the result of an intensive design and creative process and will infuse all customer experience platforms.
“iWatchLife is a powerful, smart technology made beautifully simple,” says Maureen Campbell, Director of Marketing and Communications. “We’ve refreshed the logo to reflect our renewed focus on the user experience. The updated color is fresher, brighter, and more vital. The circle represents a smoother, more organic technological encounter for the customer. The clean, simple look mirrors the streamlined, tranquil functionality of the new app.”
According to Tom Leger, VP of Business Development, “We’re all about quality of life—it’s part of our name—and the fresher, more organic brand reflects that core aspect of our vision. We’re vitally interested in our customers, and want to be part of their lives in a practical way—we want to make their lives easier and better, at the lowest cost possible. Technology can sometimes be perceived as cold circuit boards and wires, but it’s a growing part of our daily lives, one that adds to our quality of life and gives us more freedom and leisure time.”
It’s an attitude that’s echoed throughout the new version of the mobile app, as well—right down to the smallest detail. For example, Mr. Leger points to the updated icons and terminology of the new app. “We refer to ‘activity’ rather than the more static ‘events’ because life is constantly on the move.”
“At the core,” he continues, “we’re still the same company with the bright idea of bringing sophisticated video analytics to the consumer market at a price that everyone can afford. iWatchLife brings families together, saves people time in their busy days, and gives them peace of mind, all at an extremely reasonable cost.”
iWatchLife brings cloud-based video monitoring technology to the consumer market, making it easy to use and affordable for all budgets. iWatchLife is a portable, do-it-yourself security and video monitoring system that lets subscribers watch over all aspects of their life—home, apartment, kids, elderly parents, vacation property, pets, and contractors—from any computer, tablet or handheld device, wherever they are. Our patent-protected smart technology uses advanced video analytics and artificial intelligence to filter out meaningless events and record only what matters. It notifies customers in real time when it detects events that are important to them, so they can see, monitor and share what matters from anywhere.