A brand is no longer what we tell the consumer it is, it's what consumers tell each other it is
Toronto, Canada (PRWEB) September 16, 2014
“With tools like Shopify, starting a business online is no longer the hard part,“ says Peter Lee, CEO of Toocoo. “The hard part is marketing your business and building your brand. A brand is no longer what we tell the consumer it is, it's what consumers tell each other it is. We built Forewards to be the world’s easiest to use marketing app to allow a busy Shopify store owner to tap into the viral power of online and social word of mouth in seconds.”
Forewards allows ecommerce businesses to quickly tap into the power of online word of mouth to organically grow their brands.
Research from Neilson found that consumers overwhelmingly trust referrals and word of mouth over all other forms of advertising. In fact 84% of consumers polled indicated that they trust recommendations from people they know. However, research from MarketingCharts indicates that only 20% of brands are actively using advocate and referral programs as part of their marketing. This number is even less in the small to mid-sized business segment. The truth is most referral programs are too difficult and too time consuming to create.
"It’s not complicated to understand our products, the hard part is getting people to find out about our business in the first place, that’s where Forewards has helped tremendously.”" said Gary LeBlanc, CEO of Ikkuma. "Online has been a key channel to help us grow the Ikkuma brand, there is no better resource online than our own happy customers referring and recommending us to friends and family"
The product's simple, clear interface eliminates the need to spend hours on design and copywriting, and instead allows businesses to focus on what they know best, their customers.
Forewards includes a variety of features built specifically to help busy online store owners:
- Simple, clear interface, and campaign monitoring
- Easy three step campaign configuration
- Automatically generated campaign copy and design based on target audience
- Automatic campaign A/B testing for ongoing campaign improvement
At Toocoo we’re obsessed with why consumers purchase products, what motivates them and which consumers will gravitate most towards which products and brands. We don’t think of customer segmentation and targeting as part of the job, it’s the whole job. That’s why our marketing services and software products are so effective. We start with the why behind a consumer’s purchase decision instead of simply looking at how they got there. We believe this obsession is the secret to building a great e-commerce businesses.
That’s how we’re changing the way you sell online.
Fore more information about Toocoo visit: toocoomedia.com
Fore more information about Forewards referral marketing software visit: forewardsapp.com