FSAstore Fights Site Abandonment with a Comprehensive Solution from UpSellit

Share Article

FSAstore increased conversions 6% with a combination of on-site promotions and email remarketing from UpSellit.

site abandonment

On-Site Promotions and targeted Email ReMarketing Boost FSAstore's Conversions

We were experiencing site abandonment from almost every step of the purchase process. We needed a comprehensive and customized re-engagement solution that would align with our unique visitor journey and help convert them into customers.

Today, UpSellit (http://www.UpSellit.com) announced the success of FSAstore’s custom site abandonment solutions. UpSellit designed, developed and optimized a comprehensive remarketing strategy that recovers abandoning visitors from every stage of the conversion funnel. With strategically timed and personalized engagements, UpSellit increased FSAstore’s overall conversion rate by 6%.

FSAstore is the leading online provider of medical goods for Americans with flexible spending accounts (FSA). With a long list of eligible products at highly competitive prices, FSAstore provides consumers with the best way to spend their funds.

“We were experiencing site abandonment from almost every step of the purchase process. We needed a comprehensive and customized re-engagement solution that would align with our unique visitor journey and help convert them into customers,” said Ujjwal Dhoot, Chief Marketing Officer at FSAstore.

Since 2005, UpSellit has helped thousands of online businesses increase profitability with its suite of site abandonment solutions. UpSellit performs complete abandonment analyses to identify optimal re-engagement strategies and builds out fully customized campaigns to address abandonment at every stage of the purchase process.

“We’ve provided a complete solution for FSAstore that combines on-site promotions with email remarketing to provide an incremental lift in conversions,” commented Max Loewenthal, Director of Business Development at UpSellit. “Our abandonment solutions are unique because we address each stage of the purchase process directly. Our different technologies are designed to work cohesively and deliver the biggest possible lift in profitability.”

The success of UpSellit’s campaign is reflected in the numbers:

  • UpSellit’s site abandonment solutions combined to raise FSAstore’s overall conversion rates by 6%.
  • UpSellit’s proprietary Targeted Offers technology converted 40% of users who applied offered incentives.
  • Messages sent using UpSellit’s Email ReMarketing platform averaged open rates of 30.64% and click-through rates of over 25%.

For a complete analysis of how UpSellit reduced site abandonment and generated actionable business intelligence, download the full case study here:
http://www.upsellit.com/email-remarketing-fsastore.jsp

###

About UpSellit:
UpSellit provides ecommerce and lead generation businesses with 100% pay-for-performance site abandonment solutions. UpSellit increases conversions up to 25% with unique email, chat and promotional technologies that address specific concerns to recover abandoned consumers. Every campaign is a full-service solution with ongoing optimization and support at no additional charge. For more information on UpSellit's industry-leading customer recovery strategies, call 1 (866) 504-9619 or write us at info(at)upsellit(dot)com.

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Max Loewenthal
UpSellit
+1 (805) 322-1517
Email >

Jeremy Aaronson
UpSellit
(805) 322-1522
Email >
Upsellit | Site Abandonment Solutions
Like >
Follow us on
Visit website