The first, most comprehensive native digital content marketplace that allows brands and publishers to conduct native campaigns at scale.
San Francisco, CA (PRWEB) September 08, 2014
DistroScale Will Be At Content Marketing World, Booth #68, Sept. 8-11
To meet the demand of the $43.9 billion content marketing industry (Pew Research Study), pioneering native content technology company DistroScale has launched the first native digital content marketplace; a platform that will allow participating brands and publishers a way to buy, plan, and execute native content marketing campaigns in an efficient, measurable and scalable way. At launch, the digital and news media companies who are charter participants of the Distroscale marketplace include Defy Media, Digital First Media, The E.W. Scripps Company, Fanpop and InvestingChannel, totalling more than 600 different U.S.-based web and mobile properties.
DistroScale was founded last year by executives who built innovative digital advertising networks and distribution platforms for display, search, rich media and mobile at Yahoo!, Doubleclick and Glam Media (now known as Mode Media). They developed DistroScale’s native content marketplace in response to a growing demand from brands, agencies and publishers for a comprehensive solution that could deliver, manage and measure native, brand-sponsored content across multiple publishers and spanning platforms including the Web, mobile, tables and Apps. Publishers who are participating in DistroScale’s marketplace can now offer marketers a range of native content solution; ranging from brands seeking awareness and engagement to marketers with performance-based objectives or direct-response requirements.
Publishers can set unique rules and standards within the DistroScale platform to govern how native, sponsored content is displayed and distinguished from traditional editorial content. And, unlike many display advertising initiatives that take the audiences out of the publishers’ environment, DistroScale allows media companies to offer brand-supported and generated content within its editorial well. To date, DistroScale has worked with brands ranging from McDonald's and Lincoln Motor Company to National Geographic, PBS and more.
As marketplace participants, these charter media companies will leverage DistroScale’s technology to generate new revenues from brand-supported native content. This comes at a time when 39% of U.S. advertising budgets are being dedicated to content marketing, with nearly $4 billion expected to be spent on native advertising on social platforms alone – a 44% year over year increase – in the US by 2016 (BIA/Kelsey Dec. 2013).
“Marketers and media have never been more challenged to work at warp speed and be ready with all the answers. We’ve been listening hard and know where publishers and brands are feeling the pain most, so we designed DistroScale to ease that pain. Our platform is a really elegant, adaptive content distribution system that comes with tools that measure, analyze and deliver data that brands demand, whether the campaign is about pure brand-building or more performance-based,” said Navdeep Saini, co-founder and CEO of DistroScale. “Our team has been at the advent of every stage of digital media, from building pioneering platforms like Doubleclick DART, groundbreaking display and search advertising approaches at Yahoo!, and mobile, social, and rich media solutions at Mode Media. We are honored to have some of the world’s best-known and most respected media companies participate in this marketplace and to use our experience to build this platform on their behalf. We think it’s an important part of any media businesses’ future.”
DistroScale is a platform and marketplace for buying, delivering, managing, & measuring native content across websites, mobile web & apps. The company has developed a scalable, easy to use, SaaS platform that works across web, mobile, social, and video. The company is based in the San Francisco Bay Area with offices in New York City and Los Angeles. More information is available at http://www.distroscale.com or @DistroScale.
Media -- Contact:
Jeanne Meyer for Distroscale, jmeyer(at)distroscale(dot)com
At Content Marketing World, Sept. 8-11, contact Info(at)Distroscale(dot)com or stop by Booth #68.