Vertafore Unveils New Logo, Updates Look to Reflect Breadth of Products

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Refreshed logo paves way to the the future while honoring the past.

Things are changing at Vertafore, and officials at the company would like to drop customers a note to explain why. Starting today, Vertafore is proud to share their new look and these changes will be reflected in their logo, their advertisements and their updated website.

It’s been five years since their last update, and they’re excited to refresh their look to better showcase the innovation, passion and simplicity they strive to build into their software. They’re aiming to simplify and unify their look to better reflect the breadth of products they develop across the country under the Vertafore name.

In a word, these changes are about one word: Orange.

“Vertafore Orange is our flag,” said Alex Lintner, President and CEO of Vertafore. “Orange distinguishes us from our competitors and serves as an important reminder to our customers—no one can match the Vertafore breadth of products, industry experience or technological expertise.”

“I believe we have the best, most innovative, most distinctive products in the market place,” Lintner said. “This new image reflects that.”

Customers will see this new image across Vertafore collateral and software over the next few months, and customers will notice some of the changes starting today:

  • Visit the new They have redesigned their site to be mobile friendly, and it’s easier to find product information.
  • Take a look at the new upper navigation bar. It’s available on every page of the site. Vertafore calls it their “Customer Toolbar” and the company hopes their existing customers find it quicker and easier to get to training, support and product logins
  • Share your story. Vertafore created an interactive page designed to let customers share the innovative ways they are using Vertafore software. Vertafore believes they have amazing customers, and this new page will celebrate the thousands of users they have across the country.

Vertafore hopes everyone will take a moment to visit the sites above and provide feedback on the new site. They’re working hard to improve the experience across Vertafore products. This look paves the way to the future while giving a nod to their rich history and past. In the coming months, you’ll see improvements across the board, and it starts with this new look. The logo is just the beginning.

© 2014 Vertafore Inc. All rights reserved. Vertafore and other trademarks are trademarks of Vertafore and its subsidiaries. Third party trademarks belong to their respective owners.

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Bailey Fox
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