New Earn Your Spurs Blog and Podcast Encourage Followers to Unleash Their Inner Cowboy

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Even as more citizens take up residence in urban areas and ranch land morphs into real estate developments, fascination with the American cowboy lives on. Earn Your Spurs aims to turn that fascination into understanding.

There are things you just learn automatically when you grow up on a ranch or in the rodeo community. There is a learning curve for those who didn’t

The cowboy is quite possibly the most universally recognizable American icon. The multi-million dollar dude ranch vacation industry is proof that Americans, not to mention their friends around the globe, love cowboys. Western movies, country music, rodeo and ranching are all synonymous with the United States. Even as more citizens take up residence in urban areas and ranch land morphs into real estate developments, fascination with the American cowboy lives on.

It is in this vein that the Earn Your Spurs brand was born. “I wanted to provide information for people who want to learn to live a little more western,” said creator Alyssa Barnes. “So many people dream of living the western lifestyle, but if they weren't born into it themselves, it can be hard for them to imagine where they might fit in. There are things you just learn automatically when you grow up on a ranch or in the rodeo community. There is a learning curve for those who didn't.”

This “learning curve” can include knowing the right kind of cowboy attire to wear to a rodeo to avoid looking like a “poser,” knowing the proper way to saddle and bridle a horse, and how to avoid saddle sores and outdated cowboy lingo. The answers to these questions can be found on the Earn Your Spurs blog, http://www.earnyourspurs.com.

In addition to the blog, Alyssa hosts the weekly Earn Your Spurs podcast where she interviews guests who are somehow involved in the western space. “I interview cowboys and cowgirls, but also authors, movie producers, ranch wives, and city slickers who love the west,” Alyssa said. “I’m interested in gathering a variety of perspectives around cowboy culture to inform, educate and inspire my listeners.”

You can find more information including the blog and podcast at http://www.earnyourspurs.com, or on social media at http://www.facebook.com/eyspurs and http://www.twitter.com/eyspurs.

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Alyssa Barnes
@eyspurs
since: 04/2014
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