“In a scene dominated by darkened rooms and ear-shattering music, YAS is a breath of fresh air.”
Venice, CA (PRWEB) September 09, 2014
After focusing on company-owned locations and putting in the systems to support rapid unit growth, YAS founder Kimberly Fowler is offering sports and business-savvy entrepreneurs the opportunity to buy into the cutting edge brand that recently was named the hottest fitness trend of 2014 by Yoga Journal magazine.
“We’ve been in business since 2001 and to still be the ‘hottest’ is a testament to the strength of our brand,” said Fowler. “It’s an exciting time to expand YAS nationally, one franchise at a time.” Bryan O'Rourke, a health club industry expert and strategic advisor to numerous global brands, added "I've followed YAS closely during the past four years and have been a big fan of Kimberly and her entire team. Having had time to spend with the organization and understanding their strategy tells me that this is a concept and franchise opportunity people should keep an eye on."
Fowler pioneered the Yoga and Spin hybrid, which was dubbed “Zen On Wheels” by Self magazine, from her flagship Venice, California studio. The “no chanting, no granola” mantra behind her Yoga for Athletes® class had developed a legion of die-hard followers.
“We recently decided to buy and open a YAS Franchise in order to have a new, good challenge in our lives. We have been involved with sports for years, my wife Zaneta as a champion handball player in Poland and me as a successful triathlete in Brazil and US. We decided to invest our time and money knowing that YAS Fitness Centers provide the best of the best for athletes and everyday life warriors. Indoor cycling gives you the best cardio training and yoga provides the best stretching, relaxation and peace of mind to prepare you for the challenges in life. We know that we are part of a wonderful community and a great team that is dedicated to bringing its clients a high level of service in a friendly, supportive atmosphere.”-Hugo & Zaneta Auler owners of YAS Manhattan Beach Franchise
Over the past decade, YAS has built a unique and differentiated position with its members who are attracted to its: 1) no-nonsense approach to fitness, 2) reasonable pricing plans and 3)authentic sense of community, where everybody knows your name, no one cares “who” you’re wearing, and everyone unassumingly wipes down their own bikes. Well + Good validates YAS’s unique approach: “In a scene dominated by darkened rooms and ear-shattering music, YAS is a breath of fresh air.”
YAS has expanded beyond its Venice roots, with the three additional company owned YAS Fitness Centers in Silverlake, Costa Mesa and Portland, Oregon (opening soon) and two franchised locations in Downtown Los Angeles and Manhattan Beach (also opening soon). With a proven model and strong demand for innovative health and fitness industry concepts, Fowler has decided to use the franchised business model to rapidly expand the YAS footprint.
“I’m looking for franchise owners who are passionate about both business and sports – people who can be ambassadors for the YAS brand. While they can be active in the business on a daily basis, they also can take an ‘investor approach’ due to our straightforward business model that can be run on a day-to-day basis by a strong general manager,” said Fowler.
Kimberly Fowler is a visionary leader in the health and fitness industry. Crowned a “Top Fitness Pioneer” alongside fitness greats, Richard Simons and Tony Horton of P90X fame by Los Angeles magazine, Fowler is a multi-faceted, athletic-focused entrepreneur. She is the author of two books, The No Om Zone and Flat Belly Yoga, the star of five fitness DVDs, including Yoga for Athletes and Yoga + Weights, and the designer of the YAS apparel line that is “Two parts functional, one part bad ass,” with her signature skull logo emblazoned on all things spandex!
If you are interested in purchasing a YAS franchise, please contact YAS VP Sherri Rosen at firstname.lastname@example.org or (866) YAS-YOGA.
About YAS Fitness Centers: YAS Fitness centers are cutting edge studios that offer expert instructors and balanced fitness routines that combine alignment, cardio, strength training and stretching through their signature Yoga and Spin hybrid. YAS is home to a community of creative and professional people looking to challenge their bodies and minds in an inspired fitness environment.
4223 Glencoe Ave Suite C-100
Marina Del Rey CA 90292