Crowdfunding Auction Debuts at TechCrunch Disrupt

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MassCatalyst is a crowdfunding platform launching this month at TechCrunch Disrupt (San Francisco). Unlike traditional crowdfunding platforms, MassCatalyst operates as an auction for investors.

MassCatalyst is a crowdfunding platform launching this month at TechCrunch Disrupt (San Francisco). Unlike traditional crowdfunding platforms, MassCatalyst operates as an auction for investors. Think of them as the eBay of business funding.

Donation-based platforms like Kickstarter have flexed the powerful muscles of crowdfunding and paved the way for a more advanced model of funding—one that gives investors equity in return for their contributions. Unlike existing equity platforms, however, MassCatalyst’s auction system gives companies the opportunity to raise more than their initial offer (as high as investors are willing to go). It presents the possibility for more funding with less equity.

MassCatalyst has simplified the process for raising capital, which has long been so costly and complex. Gathering investors and bank approval is too difficult for many startups, and IPOs are expensive, even for mature businesses. By streamlining the regulatory process, MassCatalyst has drastically reduced the cost and time it takes for businesses to begin crowdfunding capital. With the MassCatalyst platform, a process that used to take months and tens of thousands of dollars now takes a few weeks at a fraction of the cost.

More funding for more businesses. More opportunities for more investors. This has long been the vision of founders Jonathan Startz and Bobby Katoli. Ahead of them lies the passing of Title III, which will only continue to propel MassCatalyst forward on a grand scale. With the passing of Title III, non-accredited investors (approximately 200 million in the US) will be able to take part in equity-based crowdfunding; variations of this federal regulation have already passed in several states. As regulations evolve, MassCatalyst will continue to expand their free-market platform on a national and global level.

Founders Jonathan Startz and Bobby Katoli are excited to be exhibiting at TechCrunch Disrupt next week (San Francisco, Sep. 8-10). MassCatalyst’s platform is scheduled to go live in October with a diverse roster of companies. Patent is currently pending for the MassCatalyst auction platform. For more information, visit the website (http://www.masscatalyst.com) or talk to one of the company founders.

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FOR MORE INFORMATION:

Twitter: twitter.com/MassCatalyst / Facebook: facebook.com/MassCatalyst

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Jennifer Mullane
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