Tribune Broadcasting Implements Matrix Across All Media Properties

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Matrix will provide Tribune with enhanced sales management functionality from media specific CRM through sales analytics and reporting; providing real-time advertising revenue insight.

Matrix Solutions, the leading provider of media customer relationship management (CRM) and sales intelligence software, has announced Tribune Broadcasting as their newest customer. Tribune Broadcasting has implemented the web-based and hosted Matrix software system at all 42 of their owned or operated local TV stations and digital properties. Matrix will provide Tribune with enhanced sales management functionality from media specific CRM through sales analytics and reporting; providing real-time advertising revenue insight.

In searching for a Sales Management vendor partner, Tribune Broadcasting sought one that possessed CRM proficiencies that went beyond standard functionality to provide capabilities necessary to manage advertising in a multiplatform workflow; where sales could be monetized within each respective platform. The Matrix CRM & Sales Intelligence solution provided just that; enabling users to manage accounts by platform, account, station groups, and more. Furthermore, the system provides high level insights and reporting for the entire enterprise while simultaneously affording the ability to drill down in a few clicks to station, account, or platform detail. As part of the greater Tribune Broadcasting workflow, the Matrix System also provides full integration to both Tribune’s data warehouse and traffic system.

“Having the ability to maximize our sales efforts within each of the media platforms we provide is fundamental to our growth and vision,” said Angela Betasso, SVP Sales, Tribune Broadcasting. “We believe Matrix possesses a high level of media sales expertise and the product innovation and competencies which will help us expand our business.”

“We are excited to be working with Tribune Broadcasting as an exclusive media sales partner and look forward to mutually growing our respective businesses through innovative sales workflows and opportunities,” commented DJ Cavanaugh, CEO, Matrix Solutions.

About Matrix Solutions
Matrix Solutions offers a leading web-based, media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to give you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts. For more information please visit

About Tribune Media Company
Tribune Media Company (OTC:TRBAA) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching 50 million households, national entertainment network WGN America, available in 72 million households, Tribune Studios, and Tribune Digital Ventures, including the websites Zap2it and TVByTheNumbers, and Gracenote, one of the world’s leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM, the national multicast networks Antenna TV and THIS TV. Additionally, the company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit

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Brenda Hetrick
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