Online Retailer, Fresh, Celebrates 10 years

Share Article

Fresh, Discover Beauty Online, Celebrates 10 Years

Fresh, discover beauty online, celebrates its 10th year in business this September, and with an impressive history of being profitable every trading month in its existence, this is one online retailer that shows putting the customer first is the key to success.

“Fresh was born with the customer in mind; we launched the website with Free Shipping and a 100% money back guarantee as a standard for every order. Back then every other website was charging extremely high shipping fees and making it difficult for you to return anything,” Director and Founder Kevin Paterson explains.

“We saw an opportunity in the market as the big players, like Myer and David Jones, who dominated retailing in cosmetics with their ground floor beauty emporiums, were ignoring online retailing. This gifted Fresh with the opportunity to provide leading brand cosmetics and fragrances, delivered straight to your door.”

Fresh launched its website on the 6th of September 2004, and within 1 hour the orders started rolling in. “If I am honest it was a bit of a shock to have orders flowing in from day one, we had no marketing plan in place and did not advertise the business anywhere, in fact we were hoping for just a few orders to test it all out”.

Fresh has experienced growth every year it has operated, including during the 2008 financial crisis, which is really quite an effort considering high end brands are the first things consumers cut back on. In fact, last financial year their online sales grew year on year by over 60%.

“We put the growth down to one simple fact, put the customer first and gain their loyalty. We treat every customer as if they had walked through a door and into an actual shop and are dealing with us face to face. Not a day goes by where we don’t talk about a customer and discuss how we could improve their experience. The brands we sell do all the marketing for us, so our job is to provide the customer with a rewarding and enjoyable online shopping experience.”

“The Fresh Loyalty club is a key example of how an online retailer can compete with major bricks and mortar retailers; our club is geared to service the needs of clients through beauty/skincare/brand profiling, rewarding each order with points and providing fast and insightful support.”

To celebrate 10 years in online retailing, Fresh, as would be expected, is set to reward its customers' with an exclusive Limited Edition Beauty Essentials Box, full of hand picked full sized products at an incredible price.

“We wanted to thank our customers, and as we know them so well, getting access to leading brand products at cost price is sure to excite them, so curating a Beauty Box is ideal. We also have a lot of other surprises and gifts for our customers that we will be releasing throughout the month of September.”

As for the future, Fresh is very well positioned and with a decade of online retailing knowledge, partnerships with some iconic Australian brands, such as Qantas; Fresh looks set to continue to raise the bar when it comes to providing an online shopping experience.

“Over the last 10 years, more and more players have entered the market and of course we would love the landscape to ourselves, however, we will always have the advantage as we are not driven or motivated by the quick sale. What motivates and drives us is bustling a loyal relationship and an online shopping experience that is delightful, enjoyable and rewarding not once, but time and time again.”

“As a customer myself, when I shop on Fresh and I receive my parcel I still have that wow feeling, that was easy & great, lets do that again!”

Connect to our social media to stay tuned and up to date on our Celebrations throughout September

@freshdiscoverbeauty | @fresh_fragrance |

#10freshyears | #freshbeautybox

Contact: +61 3 90777123

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rita Calado
Fresh Fragrances and Cosmetics
+61 390775322
Email >

since: 03/2009
Follow >
Visit website