xentive, M-Publicité Ink Deal to Unify Advertising for Le Monde Group

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Mediaspectrum subsidiary to immediately commence implementation of its multi-channel advertising solutions across portfolio of French media properties

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Our alliance with xentive has been an exceptionally good fit from the start and is key to Mediaspectrum’s expansion in the EU.

Mediaspectrum, Inc.® today announced that its Swiss-based subsidiary, xentive, an independent Business Process Outsourcing (BPO) provider, has signed a deal with M-Publicité for the purchase of Mediaspectrum’s suite of advertising sales and production solutions. M-Publicité is a subsidiary of Le Monde Group and handles advertising for nearly 20 leading French media properties that reach more than 17 million individuals each month, including Le Monde, M Le Magazine du Monde, Télérama, Huffington Post France and Le Nouvel Observateur.

“Integrating our disparate systems for print and digital into one unified advertising and digital commerce platform will greatly help us to manage, produce and sell more ads, while at the same time better control costs,” said Corinne Mrejen, CEO of M-Publicité and Régie Obs. “We’re excited to be working with Mediaspectrum and xentive to enhance our Group’s overall growth.”

Mediaspectrum’s cloud-based technologies enable enterprises to increase revenues, manage content, streamline processes, and improve customer experience. The company’s CORE platform – preferred by many of the world’s leading media companies – integrates and manages their complete multi-channel advertising, content and publishing needs. Clients including Gannett, Trinity Mirror plc, and Publicitas have successfully adopted Mediaspectrum’s solutions, realizing new revenue opportunities while significantly trimming costs.

“Our alliance with xentive has been an exceptionally good fit from the start and is key to Mediaspectrum’s expansion in the EU,” said Scott Killoh, CEO of Mediaspectrum. “We look forward to delivering strategic value to M-Publicité and Le Monde Group by significantly improving their business processes and streamlining their operations both quickly and cost-effectively.”

About xentive
xentive AG operates as a Business Process Outsourcing service provider for the media industry and is a subsidiary of Mediaspectrum Inc. and PubliGroupe AG. Swiss-based xentive employs a staff of 125 employees. For more information visit http://www.xentive.ch.

About Mediaspectrum
Mediaspectrum is the premier technology for companies seeking to plan, execute, publish and analyze advertising and content across the media spectrum. Our 100% cloud-based platform provides a unique environment to consolidate and achieve these objectives, streamlining processes and managing content in order to reduce costs, increase revenues and improve the customer experience. Mediaspectrum is a Miami-based company with approximately 150 employees worldwide, with additional offices in London, Moscow, Sydney and Lausanne. We are found on the Web at http://www.mediaspectrum.net.

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