We are looking to be the first carton converter in the UK to ’enable’ this technology to offer more commercial opportunities for retailers and brand owners. We would love to talk to visitors at the show to find out where they think the opportunities are
(PRWEB UK) 21 September 2014
The Alexir Partnership is currently exploring the latest digital printing technology for folding carton manufacturers. It is working to determine how digital printing can meet the packaging challenges for major retailers and brand owners. On-demand, versioned print is already an established technology for labels and flexible packaging. However, the expansion of HP’s Graphics Solutions Portfolio is enabling the packaging industry to open the door to folding carton converters previously not addressed by digital printing technologies.
Globally the packaging industry is worth an estimated $11 billion. It has traditionally been dominated by analog printing equipment and a mere 7% printed digitally. However, there are noticeable shifts in the market. For example the demand for reduced product life cycles, shorter runs and speeds to market is accelerating a need for digital print. These key factors combined with a reduced environmental impact have contributed to Alexir’s decision to consider adopting digital print and ensure it maintains its role as an innovative carton converter in the industry.
At the Packaging Innovations Show in London Alexir will be showcasing samples of digitally printed packaging from demonstrations carried out in Israel on an HP Indigo 30000– the first large format carton board digital press. Alexir will be available on stand B7a to talk to visitors about this new technology and the future of digital print in the packaging industry.
Tom Sené, Sales Director at the Alexir Partnership says, “We are looking to be the first carton converter in the UK to ’enable’ this technology to offer more commercial opportunities for retailers and brand owners. We would love to talk to visitors at the show to find out where they think the opportunities are.”
About the Alexir Partnership
With proven reliability, excellent quality and innovative packaging solutions, the Alexir Partnership is the only UK owned company that can offer a complete turnkey solution to the brand owner.
For more information contact:
Claire Summersby Marketing Manager& Head of Innovation, The Alexir Partnership
T: 01732 866681