He has an amazing track record as a CMO, author, administrator and educator and will bring a wealth of experience and thought leadership to our firm.
Raleigh, NC (PRWEB) September 10, 2014
D. Keith Pigues, author, speaker, and former Dean of North Carolina Central University’s School of Business, has joined Keen Strategy as a Partner.
Pigues, who co-authored the book Winning with Customers: A Playbook for B2B, will be responsible for building and driving Keen’s B2B Solutions.
While new as partner to Keen, Pigues has a long-standing relationship with the firm, serving as an advisor to the firm for the past several years.
“This is a very exciting time to join the incredibly talented team at Keen,” said Pigues. “Keen's unique combination of advisory services and technology is unmatched. It is truly an honor to work along side my colleagues to help companies and their senior leaders accelerate growth and profits.”
Pigues is tenured professor of management at North Carolina Central University. In addition to co-authoring Winning with Customers, his second book, Get More Out of Work and Life: Experience More Fulfillment Than You Ever Thought Possible, is expected out later this year.
He has more than 25 years experience in marketing, strategic planning and sales leadership in firms ranging from the Fortune 500 to mid-market private-equity backed ventures in a range of industries, including executive positions as Honeywell, CEMEX, ADP and RR Donnelley.
"We are very excited to welcome Keith to Keen Strategy,” said Greg Dolan, managing partner at Keen. “He has an amazing track record as a CMO, author, administrator and educator and will bring a wealth of experience and thought leadership to our firm. Keith’s leadership will be instrumental as we continue to build marketplace momentum."
His awards and accolades include recognition from Black Enterprise Magazine, where he was named one of its top executives in marketing and advertising for 2011. He is a member of the Beta Gamma Sigma International Business Honor Society.
Pigues received his MBA from Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, where he participated in an international exchange program at Manchester University School of Business in the United Kingdom. He holds a BS in electrical engineering from Christian Brothers University.
About Keen Strategy
Keen is a new breed of firm: a software-enabled strategic consultancy. We combine next generation decision analytics with a practical, outcome-based mindset to help managers make effective, proactive decisions about their business. Keen works with clients who believe in the power of the next leap forward. Our areas of expertise: brand strategy, customer strategy, marketing forecasting & optimization, and trade deal optimization.