Accenture Digital and Adobe to Sponsor hybris’ 2014 Game Plan E-Commerce Forum

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Director of MIT Center for Digital Business to speak at the annual B2B enterprise gathering

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hybris software, an SAP company and the world’s fastest-growing commerce platform provider, announces today that Accenture Digital and Adobe will serve as premium sponsors of Game Plan, the company's annual B2B conference. Erik Brynjolfsson, director of MIT Center for Digital Business, will deliver the keynote address.

“For our second Game Plan event, we're proud to once again have sponsors that are shaping the e-commerce landscape,” said John Fisher, global head of B2B marketing at hybris. "Specializing in consulting and software development, our sponsors are leading the charge in optimizing the online market space. We're excited to be working with game-changers for this year’s event."

Deloitte, OpenText, Razorfish and SapientNitro join Accenture Digital and Adobe in sponsoring the event. 2014 Game Plan speakers include Andy Hoar, principal analyst at Forrester Research; Dr. James Canton, CEO and chairman of the Institute for Global Futures; John Fisher, hybris' global head of B2B Marketing; John Rossman, managing director of Alvarez & Marsal and author of The Amazon Way; Susie Sapsara, head of global e-business at MSA Safety; Suresh Vittal, vice president, Marketing Strategy, Digital Marketing at Adobe; and Brian Walker, hybris' chief strategy officer.

“It’s clear that there is a revolution in B2B marketing with e-commerce taking front and center. This revolution brings a new way of thinking, forcing marketers to evolve their e-commerce strategies to create exceptional customer experiences,” said Adobe’s Vittal. “Adobe, SAP, and hybris came together to help them do just that. As part of the event, we look forward to providing insight on how brands can embrace data and technology to deliver optimal experiences at all touch points.”

Manufacturing, wholesaling and distribution executives will convene November 4 - 5 in Chicago to discuss e-commerce strategies for meeting customer demands. The 2014 conference will center on the "digital transformation” B2B enterprises must undergo to compete in a world of increasingly digital and mobile customers, specifically looking at e-commerce solutions as the first steps in boosting reach.

Hundreds of brands, manufacturers and distributors are expected to attend the event. In 2013—its inaugural year—Game Plan drew a crowd of more than 400 industry leaders to hear talks from Airgas, American Tire Distributors, Herman Miller, Johnstone Supply, MSA, OpenText™, Purchasing Power and Stanley Black and Decker.

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About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit

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