Digital Sports Group
We have been starved of this kind of competition in F1 and it’s not really been since the Prost and Senna era that two elite drivers have captured the public’s imagination.
(PRWEB UK) 14 September 2014
The World Championship is entering its final few turns with half a dozen races left to run and the championship finely poised between the two Mercedes drivers.
The much discussed new Formula One era which involved a raft of fundamental changes to the F1 car and its power unit may have caused issues for some teams but Mercedes have certainly hit the ground running as a team and engine supplier. Motorsport website motorsport.co.uk has seen a growth in new fans who have found the unpredictable nature of the new season as well as the rivalry of Rosberg and Hamilton a major pull.
Head of Operations at DSG. Matthew Tait has this to say: “Formula One has been undergoing the processes of change as it seeks to reinvent itself with greater relevance to a new technological era that values green energy, efficiency and exciting racing. The cars engines may be too quite for the purists but this is a minor change compared to the excitement and unpredictability of the cars, tyres and the new strategic subttlety now possible under the new regulations.
It is not enough now to just turn the settings up to max and blast around the circuit, the driver has to make decisions on when to conserve fuel, the tyres and even consider mechanical wear. Mercedes have hit the ground running but we are seeing a certain levelling from other teams including the likes of Red Bull and Williams. Hamilton and Rosberg have been involved in a fierce and sometimes controversial battle that has seen their personal relationship suffer and some aggressive battling for position on the track. This duel has brought new fans to motorsport and its great to see such passion and emotion in a sport which can be by its nature very calculating and cerebral.”
Jason Hope, Content Manager of DSG believes that the player’s media exposure around the Rosberg and Hamilton rivalry can only be good for the sports appeal: “We have been starved of this kind of competition in F1 and it’s not really been since the Prost and Senna era that two elite drivers have captured the public’s imagination. Rosberg has become a classic villain for British fans and despite his contact with Hamiliton being put down to being a ‘racing incident’ deserving of no official sanction it seems the British fan feels differently. The Hamilton v Rosberg rivalry has reached a new level with the British public feeling that Rosberg was deliberate and calculating in his actions to scupper the Brits chances of catching the German in the title race. It seems everyone has an opinion and the fans have been flocking to motorsport.co.uk to have their say.”
Digital Sports Group are the official partners of the PFA and publish sites such as Football.co.uk, Sport.co.uk and the Footymad network.