It became apparent to our leadership that having our inbound marketing division as a separate brand would provide visibility in the marketplace and allow LeadG2 to be focused solely on inbound marketing, similar to HubSpot’s other Platinum Partners.
Tampa, Florida (PRWEB) September 17, 2014
The Center for Sales Strategy’s Inbound Marketing division, recently named one of HubSpot’s Platinum Partners, has announced plans to accelerate growth of this new division through the creation of a new brand and image, LeadG2. LeadG2 will focus on the needs of current and future inbound marketing clients.
As a sales performance company with a history of more than 30 years, The Center for Sales Strategy understands that it is harder than ever for salespeople to generate leads and set quality appointments. Because necessity is the mother of invention, the inbound marketing division was developed to fill the needs of their current clients and help them to generate more leads and grow their revenue.
It didn’t take long for the inbound division to grow beyond its original scope to now serve businesses in more than a half dozen industries around the country. After becoming a Platinum Partner of HubSpot (the number one marketing and sales platform company according to Venture Beat) in April 2014, it was determined that the inbound marketing division could better service its inbound marketing clients and grow faster as a separate brand under The Center for Sales Strategy corporate umbrella.
Jim Hopes, CEO of The Center for Sales Strategy, noted, “It became apparent to our leadership that having our inbound marketing division as a separate brand would provide visibility in the marketplace and allow LeadG2 to be focused solely on inbound marketing, similar to HubSpot’s other Platinum Partners.”
Pete Caputa, Vice President of Sales at HubSpot commented, "The internet has changed buying processes forever. Most marketing and sales teams have been slow to adapt. Most sales consultants and marketing agencies haven't even changed their approaches. As sales experts who watched client after client struggle to gain new customers through traditional marketing and sales efforts, The Center for Sales Strategy embraced inbound lead generation as soon as they learned how to do it scale-ably. After launching inbound marketing as a new service offering just 18 months ago, they had very quick success, becoming one of the first ten companies ever to become a Platinum Partner. Launching a unique brand and new site is great validation that "inbound" is the future of sales and marketing. We're excited to work with LeadG2 to help companies build funnels of qualified buyers for their sales teams, as they continue to expand the LeadG2 team."
Matt Sunshine, Executive Vice President of The Center for Sales Strategy and President of LeadG2, elaborated, “Working with HubSpot as a Certified Agency Partner has been a significant factor in the inbound marketing success that our clients have achieved. Along with our expertise in lead generation and sales strategy, we feel as though we have something to offer that’s never been seen before in the inbound marketing space.”
There will be no direct impact on clients of the The Center for Sales Strategy as the team currently in place will continue to serve clients under the LeadG2 brand. LeadG2 recently launched a new website and blog to focus exclusively on inbound marketing.
About The Center for Sales Strategy
The Center for Sales Strategy helps companies develop a strategic approach to sales and provides the tactical tools essential for new business development. The talent-focused, How Selling approach empowers salespeople to sell the way their clients want to buy. Their consultants and talent analysts come from sales backgrounds and understand the importance of building results-oriented sales cultures. Their blog can be found at blog.thecenterforsalestrategy.com.
LeadG2 is wholly owned and operated by The Center for Sales Strategy. LeadG2 fills a need in the inbound marketing industry. Where other companies come from a design or marketing background, LeadG2 is a sales performance company that happens to know a whole lot about marketing.
The Center for Sales Strategy / LeadG2