Yieldr Academy Launched to Bridge In-House Programmatic Movement

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Transparent display-advertising company, Yieldr, builds platform to provide advertisers with the tool they need to bring programmatic advertising in house.

We can make the digital advertising landscape a much better place for everyone through transparency, control and activation

In order to guide advertisers toward in-house programmatic advertising, Yieldr, the transparent display-advertising company, has launched Yieldr Enterprise in conjunction with Yieldr Academy Beta.

Yieldr Enterprise, the platform built for in-house programmatic, will provide advertisers with the tool they need to take control of their programmatic advertising, while Yieldr Academy will provide the education and training to put an in-house advertiser team in the driver’s seat.

Yieldr’s move into this promising market opportunity comes at a time when more than a handful of advertisers are taking concrete steps away from the opaqueness and subsequent dissatisfaction with the traditional buyer-agent-seller model. For many advertisers, it’s easy to see the virtues of taking programmatic display in house as low risk and high reward. The bigger picture is about building a disciplined foundation as programmatic expands to other mediums such as TV, radio, etc. The first step is finding and growing talent to perform day-to-day executions and make decisions. Yieldr Academy, along with top media consulting practices working with advertisers on the same challenges, recruits and forms the required talent so advertisers can focus on their strategic objectives.

Joanna O’Connell, Director of Research of AdExchanger said it well “my next research report will look at the question of why, when and how to take media buying in house. Spoiler alert: I don’t believe that every organization should!” Yieldr has the same realistic mindset. While going in-house shows clear indications for advertisers to gain a material competitive advantage, implementation is the key difference between getting it right or being left out of the entire programmatic movement.

Lead by the Yieldr staff, the Yield Academy utilizes a fast-paced, hands on, accelerated learning program similar to practices at leading startup accelerators. The aim is to foster, grow and support programmatic-advertising talent.

The Academy focuses on four core curriculums:

1) YA In-House– These are doers who have already been internally recruited by the advertiser and need deep programmatic training to operate Yieldr’s in-house technology platform.

2) YA Executive- These are the visionaries and C-level executives, guiding the overall project. They receive programmatic strategy and leadership training.

3) YA Talent Pool– The general framework for the Yieldr Academy will be a three month programmatic immersion program consisting new college graduates from around the world. We will hold our first beta program starting in January 2015 and ramp up to two programs per year. At the conclusion of the program, in-house advertisers are invited to a demo day where they can make offers to candidates to join their in-house team.

4) YA Development– These students come from media branches of consulting firms and agencies. They'll obtain a deeper grasp of the programmatic industry in order to better service their clients and generate more business for their firm.

“Programmatic is 1% to where it is going. We can make the programmatic advertising landscape a much better place for everyone through transparency, control and data activation," says Tom Triscari, Yieldr CEO. "The best way to do this is by fostering the growth of in-house programmatic education, knowledge and competency.”

For more information on how to become involved with the Yieldr Academy, contact academy@yieldr.com

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Nehmi Klaassen
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