Razorfish Named Global Strategic Partner by hybris software

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Agency Further Accelerates Position as a Leading Commerce Player Following Publicis Groupe Acquisition of Crown Partners

Razorfish, one of the world’s fastest growing digital and technology agencies, today announced they have been named a Global Strategic Partner by hybris software, an SAP company and the world’s fastest-growing commerce platform provider that has been ranked as a “leader” by multiple top-tier analyst firms. Out of the many agencies with which hybris works, Razorfish is one of only a few to receive such recognition. The esteemed honor comes on the heels of the recent announcement that Publicis Groupe has acquired Crown Partners, a leading full service firm that drives commerce and content solutions, to align with the Razorfish business.

Razorfish and hybris have worked together for a number of years to offer their clients integrated commerce experiences with technology at their core. The agency has previously been recognized by the platform provider as a Regional Gold Partner in 2013. hybris’ most recent decision to deem Razorfish a Global Strategic Partner is based on the anticipated powerhouse that will result from merging the Razorfish and Crown organizations.

“Razorfish’s deep understanding of hybris’ omni-channel commerce platform is evident in how it’s been effectively leveraged to deliver dynamic commerce experiences to many of their clients,” said Pat Finn, senior vice president, global channel & partnerships at hybris. “For many marketers, implementing a successful digital commerce strategy can be very challenging with the need to deal with different partners, suppliers and departments. By providing a one-stop-shop for CMOs, Razorfish makes the implementation and management of digital commerce programs easy, quick and effective.”

Amplifying Razorfish’s well-established position in the commerce space, the integration of Crown gives the agency’s clients access to cutting-edge commerce, marketing and content technology platform-related services, including historically strong alliances both organizations maintain with the hybris platform.

“We’re delighted that hybris is distinguishing our role in the commerce space by naming us a Global Strategic Partner,” said Pete Stein, global CEO of Razorfish. “The acknowledgment is not just a testament to our track record of supplying our clients with effective omni-channel commerce solutions; it speaks to how much more we can achieve with Crown on our team. We’re excited to build on our thriving relationship with hybris and we look forward to helping our mutual clients take advantage of the opportunities created by technology disruption.”

Razorfish is one of the few companies that blends strategy, marketing and technical commerce expertise. Combined with their proprietary Commerce Accelerators, a set of tools and frameworks built on deep experience that aid in expediting client engagements, this cohesive approach is responsible for Razorfish’s success in delivering commerce to consumers everywhere and ensuring its clients see outstanding business results. Razorfish’s unique positioning also enables and supports the growth of partnerships with platforms like hybris.

“hybris understands the obstacles our clients encounter as they try to navigate the ever-evolving commerce landscape,” said Paul do Forno, senior vice president and global lead of Razorfish’s commerce practice. “We’ve remained a trusted partner because we know working with them means we’re accessing the highest level of innovation. Crown’s shared expertise with the hybris platform makes us confident that together we can provide exceptional services to our global client roster.”

“hybris continues to deliver the best of breed capabilities needed to compete and win in an omni-channel world,” said Richard Hearn, president of Razorfish Technology Platforms and former co-founder, Crown Partners. “We are proud of the work we do with hybris, formerly as Crown, and now collectively as Razorfish. We intend to continue leading in the commerce space through this mutually successful partnership between hybris and Razorfish.”

Collectively, Razorfish and Crown have executed over 100 commerce engagements and 13 go-lives on hybris in the past year. To learn more about Razorfish’s Global Strategic Partnership with hybris, visit the hybris partnership page.

About Razorfish
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 19 regions, including Australia, China, Germany, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.

Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram.

Razorfish. Here for tomorrow.™

About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit http://www.hybris.com.

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