Chicago-area Agency Leads Rebranding, Visual Identity Update for York College

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Chicago-area marketing agency C. Grant & Company led a rebranding effort for York College (Neb.) including market research, logo development, an identity manual, and a YouTube video describing the creative process.

“C. Grant & Company...engaged in a realistic and honest assessment of our communication pillars, messaging, and brand which revealed great insights." --Steven Eckman, president, York College

This summer, York College (Neb.) unveiled a new logo as part of a larger rebranding effort launched in the spring by the college’s president, Steven Eckman.

Dr. Eckman tapped Chicago-area marketing agency C. Grant & Company (CGC) to lead the rebrand, which ultimately included a logo, an identity manual and a YouTube video of the logo redesign process, which has been viewed nearly 60,000 times since it was uploaded in August.

“This next academic year marks York College's 125th anniversary since its founding in 1890. For all its history, the best times are ahead. With strong leadership, new academic initiatives, and an exciting construction project underway, this was the right time to rebrand and help tell the York story,” says Chris Grant of CGC.

“C. Grant & Company has been delightful to work with on many levels,” says Dr. Eckman. “They engaged in a realistic and honest assessment of our communication pillars, messaging, and brand which revealed great insights. Through this process, we gained a striking new logo, an identity manual, and video that tells our branding story in a unique way. They went above and beyond what we expected of them and we couldn't be more pleased with the results.”

C. Grant & Company created the new logo and identity manual after completing an extensive research project identifying the core values and distinctives of York College. All of York’s key constituencies—including students, faculty and alumni—were surveyed to allow all groups to be appropriately represented.

About York College
York College is a four-year Christian liberal arts college in York, Nebraska. Founded in 1890, its mission is to transform lives through Christ-centered education and to equip students for lifelong service to God, family and society. York College offers more than 25 majors and is accredited by the Higher Learning Commission. For more information, please visit http://www.york.edu.

About C. Grant & Company
C. Grant & Company is a Chicago-area firm that crafts research, strategy, websites, and marketing programs to support leading organizations in understanding, attracting, and retaining the right employees, students, customers, and partners. Clients include leaders in business, education, non-profits and publishers. Higher Education includes Wheaton College (IL), Messiah College, John Brown University, Indiana Wesleyan University, Covenant College and York College (NE). For more information, visit http://www.cgrantandcompany.com on your desktop, tablet or phone.

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Ann Wank
@CGrantAndCo
since: 06/2009
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