Air Force Association Selects DirectMail.com as Agency of Record for Fundraising Efforts

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Full-service agency provides next generation donor engagement model to drive results.

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DirectMail.com (DMC) will begin working with the Air Force Association as their agency of record on a new data-driven communications strategy that will revolutionize the way they raise funds for their programs and events as well as the Air Force Memorial.

Drawing on DMC’s extensive fundraising experience and overall capabilities, AFA will soon be able to segment data and identify potential target groups within key strategic areas, building loyalty and drawing higher levels of donations and engagement.

DMC takes a 360 degree approach to reviewing the AFA constituent experience and identifying major areas of growth and opportunity. This process results in a comprehensive, integrated marketing plan for donor acquisition, retention, renewal, and lapsed reactivation.

The Air Force Association (AFA) is a non-profit, independent, professional military and aerospace education association promoting public understanding of aerospace power and the pivotal role it plays in the security of the nation. In addition to publishing Air Force Magazine, they conduct national symposia and disseminate information through outreach programs and professional development seminars. Finally, AFA presents scholarships, grants, and awards to recognize excellence in the aerospace field and STEM education.

“Data intelligence will help us stand out in a hypercompetitive marketplace, “says General McKinley, AFA’s president. “It’s important that we are consistent with all our membership communications and fundraising efforts. When we saw DMC’s innovative data-driven solution and long client list, we knew they would be the best partner for the Air Force Association goals in the coming years.”

In addition to ensuring consistency, DMC will provide economies of scale to AFA by integrating various campaign strategies through a centralized execution process. By leveraging proprietary data solutions, such as Charitable Share of Wallet, DonorChoice and GeoInsight, DMC can provide specific demographics, psychographic, and financial attributes. This insight will provide AFA the opportunity to improve targeting, digital outreach and overall donor engagement.

“There are economies of scale when you work with us,” explains Bob Salta, a partner at DMC. “We are a full-service fundraising agency, providing strategy, creative, data/insight, integrated offline/online campaigns and execution. We are thrilled to add AFA to our long list of successful association clients to develop the next generation donor engagement model.”

The insights gleaned from the segmentation process will result in a higher level of overall engagement from new and existing AFA members. DMC’s ultimate goal is a new strategic roadmap and an improved fundraising approach for the association so that they can better carry out their important mission.

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About DirectMail.com
DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Creative and Agency Services, Analytics, Data Products and Technology, Digital Marketing, and Production services. For over 40 years, DirectMail.com's unique Insight Engine and Intelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) have grown clients' market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals, DirectMail.com's proprietary data, business intelligence technology and segmentation products fuel the marketing and CRM efforts of the nation's leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit us at DirectMail.com, call 1-888-690-2252, or join the conversation on Facebook, LinkedIn or Twitter.

DirectMail.com Contact:
Mike Savage, 301-855-1700 ext. 399
MSavage(at)directmail(dot)com

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Mike Savage
DirectMail.com
+1 (301) 855-1700 Ext: 399
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