Gallop Labs Releases Report Detailing PrescriptiveMarketing and The New Frontier of Mobile Engagement

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Gallop findings show how mobile customer data can be transformed to enhance app-based experiences.

Gallop Labs (http://www.galloplabs.com), a technology optimization engine that leverages data science and in-app behavioral analytics to help brands and mobile publishers find and optimize the most valuable users for their applications, announces today the release of the Gallop Report on the Future of Predictive Mobile Marketing. In this report, Gallop closely examines how prescriptive mobile marketing— a blend of data science algorithms, driven by user data and prescriptive recommendations—is engaging mobile consumers with app experiences. This report also outlines the rapid rise of mobile and consumer preference for mobile apps, the challenges that marketers and developers face when marketing their apps, and how a more personalized approach to using data and prescriptive intelligence can better help acquire, engage and retain mobile app users.

Since the introduction of smart mobile devices, there has been a shift away from the desktop and browser for accessing digital content to mobile and apps as the dominant digital platform. 42% of mobile users report that mobile has become their most important consumer resource. Additionally, app usage now represents more than half of the total digital media time spent in the U.S. compared to 9% for mobile browsers.

“While the growth of mobile usage provides marketers with opportunities for direct and measurable connections with their customers, marketers face a series of real challenges in delivering a personalized app experience that will attract and retain users,” says Karthik Ramakrishnan, CEO and Co‐Founder, Gallop Labs. “As consumers are spending the majority of their digital media time using apps, marketers must continuously provide valued and engaging app experiences that delight the user and connect with them across their entire journey. Based on what we’ve seen, prescriptive mobile marketing is the answer to this, and we’re excited to share our insight into this area with the industry.”

In the report, Gallop shows how the data-driven approach to prescriptive mobile marketing is uniquely adapted to the mobile platform, positioning it as a way to connect the dots between the wealth of mobile consumer data available and using that data to engage and connect with app users. The paper also cites the importance of the right prescriptive mobile marketing partner to ensure the use of the right data to acquire, retain and engage users.

“We believe that our prescriptive mobile marketing platform will transform the way that brand marketers and developers think about structuring their app marketing campaigns so that their apps stand out from the crowd,” says Co-Founder Farzana Nasser. “By using our unique combination of data science, user data and prescriptive intelligence, marketers will be able to deliver highly personalized marketing campaigns that will not only attract target users but keep them engaged, ultimately optimizing monetization and campaign ROI.”

For a free copy of the report, please visit: https://blog.galloplabs.com/prescriptive-mobile-marketing-turning-marketers-into-data-scientists/

About Gallop Labs:
Gallop Labs is a technology optimization engine that leverages data science and in-app behavioral analytics to help brands and mobile publishers find and optimize the most valuable users for their applications. With core expertise in mobile strategy, data analytics and marketing, Gallop Labs leverages user behavior and segmentation to drive precise targeting that maximizes customer LTV and app monetization. Gallop Labs was recently a winner of the Facebook Innovation Awards for their work driving users for a leading music app. It currently has offices in New York City and Toronto. To learn more about Gallop, visit http://www.galloplabs.com. For media inquiries, please contact Cari Sommer, Sommer Communications Grou

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Cari Sommer, CEO