“I design for the woman who wants to feel like she is walking around in yoga pants, but looks stylish at the same time,” explained KaMIT President and designer Dorris Bogus.
Dallas, Texas (PRWEB) September 09, 2014
Dorris Bogus founded her upscale KaMIT fashion line six years ago based on the concept that is now being called “athleisure.” The fashion industry recorded a 7 percent drop in denim sales last year while the sale of women’s active wear was up 9 percent, but health clubs have not recorded the same increase.
“I design for the woman who wants to feel like she is walking around in yoga pants, but looks stylish at the same time,” explained Dorris Bogus. “Women don’t have the time or money to compartmentalize their wardrobe. We think we are the perfect fit for the lifestyle of today’s woman.” KaMIT fashions are designed to be multifunctional and can help a woman transition through her day without the hassle of bringing extra clothes for different events.
KaMIT’s fall line includes the athleisure Second Look top that goes upscale with a pencil skirt and heels or casual with leggings.
A blue leather biker bolero-style jacket with print tights that looks great with heels or sandals.
Focal point tights look good in yoga or shopping with an upscale hoodie.
“We hope to be a part of fashion week in the future. This year, however, we are focusing our budget on producing commercials and videos to enhance our presence on the website,” said Ms. Bogus.
For more details on upscale athleisure designs, visit http://www.kamitsport.com.
About KaMIT Sport: KaMIT president Dorris Bogus is a certified fitness trainer who combined her passions for fitness and fashion. She loves designing versatile and functional pieces. She built KaMIT around the concept of sportswear with flair for women who want active wear that doubles as upscale, casual clothing. Many of the pieces in the KaMIT Eco-Friendly line are 95 percent bamboo. As you exercise, bamboo clothing wicks moisture away from your body and keeps you cooler. All of the clothing is designed and produced in Dallas, Texas. Bogus has been named a finalist in the Texas Next Top Designer competition twice.