Melissa Joan Hart To Host LOOM-A-THON Event To Raise Money And Awareness For MAXLOVE PROJECT During National Childhood Cancer Awareness Month

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Dubbed as “A Day of Awesome to Fight Childhood Cancers,” the event will raise money for pediatric cancer research and wellness treatments offered through MaxLove Project; Inspired by “SuperMax,” a 7 year-old fighting brain cancer with a goal to create the longest rainbow loom chain in the world.

September 14th: SuperMax's Loom-A-Thon 2: A Day of Awesome to Fight Childhood Cancers

Inspired by “SuperMax,” a young boy fighting brain cancer, the event stems from SuperMax’s love of the Rainbow Loom phenomenon and his goal of creating the longest rainbow loom chain in the world,

Peppertree Park in Tustin, Calif., will be the site of a festival this Sunday afternoon (Sept. 14) from noon – 5 PM, hosted by actress and mom Melissa Joan Hart (Sabrina, Melissa & Joey,) featuring a myriad of activities and entertainment in a family friendly environment. Dubbed as “A Day of Awesome to Fight Childhood Cancers,” the event will raise money for pediatric cancer research and wellness treatments offered through MaxLove Project. A unique highlight in the afternoon will be a Loomoade Stand Challenge, in which kids and groups can use their creativity to host a stand to sell their own loom-wares to raise money and awareness.

Inspired by “SuperMax,” a young boy fighting brain cancer, the event is sponsored by the MaxLove Project and stems from SuperMax’s love of the Rainbow Loom phenomenon. Led by his love for crafting with the Rainbow Loom, and based the popularity among young kids, Max came up with the goal of creating the longest rainbow loom chain in the world, and through that ambition created the first Loom-A-Thon event.

SuperMax’s efforts captured the attention of Jimmy Kimmel who brought him on his late night show and auctioned off a suit made entirely of loom projects to benefit the MaxLove Project. The MaxLove Project has also attracted the attention of Rainbow Loom founder, Choon Ng, who will be appearing at the event and participating as a judge in a Loomonade Stand Challenge. Max set a goal with the first Loom-A-Thon to create the world’s longest loom chain by combining chain creations from around the country, and has so far reached a remarkable result of 29,201 feet.

“When Max started doing Rainbow Loom projects it was a way for him to stay calm and focused, many times after surgery, and we loved seeing the sheer pride on his face after he completed a creation,” said Audra DiPadova Wilford, Max’s mom. “His strength and determination to create the world’s longest Rainbow Loom took on a life of its own and through the past Loom-A-Thon event we raised over $20,000 for CHOC Children’s Hospital. We’re so excited about the 2nd event and all the amazing partners that have joined forces with us to raise money and awareness for one of the most underfunded areas of cancer research.”

In addition to the looming activities, crafts and entertainment, the Loom-A-Thon will also feature healthy food, natural and therapeutic products from partners Cloud b and The Honest Company, and merchandise from Active Ride Shop and the MaxLove Brand. Featured musical acts include “kindie” rock bands such as Grammy® award winning Lucky Diaz and the Family Jam Band, the Pecuilar Tales of the S.S. Bungalow, D.J. DAD, and more. The event will officially kick off at noon with host Melissa Joan Hart and there will be a kids red carpet right after the event opens. The Honest Company, has also committed to donating $1 to MaxLove Project for every tweet or retweet of the hashtag #honestlovesmax throughout the entire month of September, up to $30,000.

“Like so many other kids, my son Mason loves to make things with his Rainbow Loom, and I’m looking forward to bringing my entire family to this event to help raise awareness for not only the MaxLove Project, but for National Childhood Cancer Awareness Month,” Said actress and event host Melissa Joan Hart. “The focus on health and wellness, as well as awareness and research is such a key part of fighting childhood cancers and to help in any way I can is something I’m honored to do.”

While the event is free to attend, all-access activity wristbands or activity tickets can be purchased that allow participation in all of the crafting, looming activities, and more, and passes include a free exclusive lunch tote. Tickets can be purchased in advance of the event at or onsite the day of. Additional information, as well as links to tickets, volunteering and sponsorship, can be found at

About MaxLove Project
Inspired by SuperMax Wilford, a seven-year-old fighting brain cancer, MaxLove Project is a 100% volunteer-driven, grassroots nonprofit organization founded to help SuperKids thrive against cancer and life-threatening conditions. Our mission is to provide families fighting childhood cancers and life-threatening conditions with accessible, practical, and kid-friendly whole-body wellness. Our ultimate goal is to support SuperKids in overcoming the odds—to thrive in treatment and beyond. We believe that all kids should have full access to every cancer-fighting tool available, including excellent nutrition and therapeutic resources such as acupuncture, physical activity, and healing narratives.

About Rainbow Loom
Targeted at children aged 8 to 14, Rainbow Loom became a popular pastime in summer camps and summer clubs in 2013. Grade school-age children make and swap their rubber-band bracelets in the same way as friendship bracelets, and children have posted thousands of their own instructional videos online. Rainbow Loom's YouTube channel, featuring 66 how-to videos, has received nearly 4 million hits. As of September 2013, Rainbow Loom had sold over 1.2 million units. It was named one of the three most popular toys of 2013 by Cyber Monday Awards, and was the most-searched toy on Google that same year. (source: Wikipedia).

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Heather Worthington
Radix Collective
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