Entertainment Technology Company Nito, Inc. Partners with Aarting Collection, LLC

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Entertainment technology company Nito Inc., announced today a partnership with Aarting Collection, LLC a creative platform that produces high quality limited edition art products. The company and its artists will use Nito’s newly released Nito PRO software to turn Aarting’s BlankieTM designs into 3D animated avatars, as well as incorporating them into Nito’s iOS consumer app.

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Nito is excited to be working with the Aarting team and many of the platform's best artists. The Nito App and Nito PRO combine to enable these creators to extend their amazing designs into an interactive digital world.

Entertainment technology company Nito Inc., announced today a partnership with Aarting Collection, LLC a creative platform that produces high quality limited edition art products. The company and its artists will use Nito’s newly released Nito PRO software to turn Aarting’s BlankieTM designs into 3D animated avatars, as well as incorporating them into Nito’s iOS consumer app.

"Nito is excited to be working with the Aarting team and many of the platform's best artists,” says Nito CEO Hoyt D. Morgan. “The Nito App and Nito PRO combine to enable these creators to extend their amazing designs into an interactive digital world, and to get a wider and bigger market for their work."

Nito’s patent-pending markerless facial tracking technology will allow Aarting and its designers to bring Aarting’s 2D and 3D characters to life in animations that mimic the artist’s facial moments, expressions and voice in real time.

This content will save animators time and money producing quality videos that can be rendered in both web-ready mp4 or in an Apple Pro Res format that can be further edited. These 3D avatars will also be incorporated into Nito’s consumer iOS app for consumers to create custom 15-second videos with the virtual versions of the BlankieTM toy characters to share across social media platforms.

"Partnering with Nito, Inc. has been fantastic. Nito PRO has given creators that use the Aarting platform another avenue to express their creativity and market their products,” says Todd Wahnish, Aarting founder and CEO. “Additionally, when we add artists into the Nito consumer app they're able to gain exposure for their work in a completely new way."

Nito and Aarting’s partnership illustrates the value of technology to promote art to a large audience and with a viral nature. The international artists who make up Aarting's platform are seeking maximum exposure. Nito provides this reach, provides tools for the artists’ self-promotion and allows fans to directly engage with creations and toys in an innovative way.

About Nito

Nito is an animation technology company revolutionizing the entertainment, advertising and consumer markets with their patent-pending markerless motion face tracking technology. Their software and apps allow amateurs and professionals to create innovative and engaging content designed to take social media to new heights. Launched in 2014, Nito is based in New York City and has just closed a significant investment round. Nito – Be Animated. http://www.NitoApp.com

About Aarting Collection, LLC

Aarting Collection, LLC is the world’s first community-based art brand. It is an online creative platform that exists to create high quality, limited edition art products from designs submitted by its members and chosen by public vote. http://www.AartingCollection.com

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Lisa Inouye
PMBC Group
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