Frusion Go Wild!™ from Borden® Offers Twice the Calcium, Twice the Adventure

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Little Adventurers Delight at New Portable, Flavorful Smoothies

Borden Dairy®, a leading provider of best-in-class dairy products headquartered in Dallas, Texas, today announced the launch of its new line of Frusion Go Wild!™ Smoothies, featuring natural fruit flavors.

Go Wild! Smoothies make every day a wild adventure, with flavors including Savage Strawberry, Go Bananas & Berry and Tropical Twist. Ounce per ounce, Go Wild! contains less sugar than the leading kids smoothie, with twice the amount of calcium and 25 percent more smoothie per container. Go Wild! also features BPA-free packaging complete with an easy to use resealable cap to prevent spills on-the-go.

“As a busy mom myself, I’m thrilled to launch a product like Go Wild!,” said Sarah Collins, senior brand manager at Borden Dairy. “It can be a challenge for today’s on-the-go families to find snacks that are nutritious, delicious and portable. We created Go Wild! with little adventurers and their ‘keepers’ in mind. Kids told us that they love yogurt smoothies, but that most 'kids' smoothies available were too small for their growing tastes. Moms told us they love yogurt smoothies, but don’t like the mess they create when the bottle ends up on the floor of the car. So, we created a smoothie that’s 25 percent larger than the leading kids smoothie, and put a resealable cap on it. Problem solved! ”

Go Wild! features lifelike images of jungle animals such as monkeys, cheetahs and parrots to make mealtime and snack time an exciting excursion for kids. The little years go by fast, and Go Wild! endeavors to help parents make the most of every day.

Parents can find inspiring tips, downloadable activities and a list of local retailers at http://www.FrusionGoWild.com; and can also stay up-to-date on the latest Go Wild! news, recipes, games and more through the Go Wild! Facebook page and Pinterest page.

About Borden Dairy
Borden Dairy Company, headquartered in Dallas, employs approximately 3,900 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers.

Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder Mr. Borden did. For more information, visit http://www.bordendairy.com.

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Jordan Liberty
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