Digital Media and Entertainment Execs Back IRIS.TV As Advisory Board Launches

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IRIS.TV is proud to announce the full appointment of their advisory board consisting of leading executives in the entertainment, technology, data science and finance industries

Video Recommendation Engine, Digital Video, Web Video, Video personalization
The entertainment industry is in a state of constant flux, where innovative initiatives need to be taken in order to properly enhance the experience of those who matter most—the viewers

IRIS.TV, the leading in-player video recommendation engine designed to create continuous and personalized streams of video, today announced its advisory board. The board, comprising of leading executives in the entertainment, technology, data science and finance industries, provides strategic guidance as IRIS.TV continues to drive innovation and empower publishers to increase viewership and engage audiences in a disrupted digital media landscape.

"The entertainment industry is in a state of constant flux, where innovative initiatives need to be taken in order to properly enhance the experience of those who matter most—the viewers,” tells James Barge, CFO of Lionsgate Entertainment. “IRIS.TV is not only spearheading the movement toward the future of entertainment, they are pioneering the way the audience consumes and interacts with their media. The IRIS.TV team consists of both technology trendsetters and business innovators who continue to discover new ways to integrate and marry the tech and entertainment industries. I am excited to help guide them through this ever-changing ecosystem.”

The IRIS.TV Advisory Board members include:

James Barge, CFO, Lionsgate Entertainment
Mitch Berman, CEO, Zen Digital
Kim Garner, Artist Manager, AEG Live
Jonathan Grubb, Board of Directors, IRIS.TV
Larry Kopald, Partner, Kopald/Stranger
Alex Morrison, SVP, Director of Digital Marketing, Grey Group
Stephanie Newby, CEO, Crimson Hexagon
Nick Rau, SVP Engineering, Nielsen
Jon Vein, CEO/Co-Founder, MarketShare

“Viewing video on the internet today is a discreet disjointed experience. You watch one thing then it’s done. On broadcast television there is a constant stream of media. Eventually the web is going to move toward that vision,” tells Nick Rau, SVP Engineering at Nielsen. “IRIS.TV is the only company I have seen that is focused on that problem and has the team and technology needed to solve it.”

Key hires in IRIS.TV’s engineering department have proven to maintain development productivity to meet the accelerated growth in deal flow, while also continuing to further innovation within the industry, something that has caught the attention of all advisory board members. The board’s commitment to IRIS.TV solidifies the company’s role as more than just a startup, but a top contender with the ability to shakeup and reshape an entire industry.

“Digital video is the fastest growing segment of media and advertising in the world. IRIS.TV is building the tools necessary to further the evolution of television and the digital video marketplace,” tells Field Garthwaite, CEO of IRIS.TV. “But we also have a board of high-level executives to guide us through this ever-shifting ecosystem. IRIS.TV is humbled and honored to have the support and guidance of such an impressive group of experts.”

IRIS.TV offers a SaaS based solution for publishers and video technology companies looking to increase video views per viewing session. Powered by Adaptive Stream™, IRIS.TV utilizes adaptive machine learning to programmatically deliver the right video to the right viewer in real time. Viewers enjoy an uninterrupted and immersive experience where they easily discover the content they love.

IRIS.TV’s clients include publishers and video technology companies. After publishers install IRIS.TV into their video players, their viewers watch more, watch longer, and watch more often.

About IRIS.TV

IRIS.TV offers a SaaS based solution for publishers and video technology companies looking to increase video views per viewing session. Powered by Adaptive Stream™, IRIS.TV utilizes adaptive machine learning to programmatically deliver the right video to the right viewer in real time. Viewers enjoy an uninterrupted and immersive experience where they easily discover the content they love. IRIS.TV’s clients include publishers and video technology companies. After publishers install IRIS.TV into their video players, their viewers watch more, watch longer, and watch more often.

For more information please visit http://www.iris.tv and follow us on twitter @iris_tv

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Zachary Weiner