We are thrilled that Scott will be joining us to lead the business side of DealerX.
Edgewater, NJ (PRWEB) September 11, 2014
DealerX, LLC, a premier data-driven digital marketing firm specializing in providing automotive industry clients with leading-edge solutions, today announces the appointment of Scott Weitzman as Chief Operating Officer.
"At DealerX, we pride ourselves on being the savviest data-driven marketing and analytics firm in the automotive vertical--- flat out killers! We have differentiated ourselves from the legacy competitors in the space by generating proven incremental business at our automotive retailer and OEM partners through true attribution. Attribution allows us to enlighten our clients on where their dollars are being spent effectively across all of their digital vendors." said Jeff Tognetti, Product Development Lead at DealerX.
"As such, we are thrilled that Scott will be joining us to lead the business side of DealerX. As one of the leading thinkers in the automotive space, he brings a unique perspective and successful track record of launching and growing innovative solutions with a creative and technology-centric eye. His leadership will help DealerX build on the firm's already substantial organic growth in the digital/data advertising arena."
Weitzman joins DealerX after leading the remarketing business at Volkswagen of America (VWoA) for the past three years. During his tenure at VWoA, the Volkswagen Certified Pre-Owned (CPO) program set new annual sales records in 2011, 2012 and 2013.
Weitzman began his career at Ford Motor Company, where he spent 10 years in a variety of sales and marketing positions. He then moved to Autobytel.com where he managed and developed the company's vehicle lead generation products. Weitzman then joined J.D. Power and Associates, where he served as Senior Director of Internet Research, spearheading the company's automotive e-commerce initiatives and market research studies. More recently, Weitzman was General Manager of iSky, Inc. and headed strategy and business development at EVOX Images. "I am honored to have the opportunity to join the innovative team at DealerX," said Weitzman. "I intend to leverage my 20+ years of experience in the automotive realm and help deliver winning strategies and premium digital solutions to our partners; solutions unlike any other offerings available in the market."
DealerX specializes in driving incremental sales and profits for its select clients. By employing advanced patent-pending technology and a deep understanding of data-driven marketing and analytics, DealerX efficiently targets more in-market shoppers, providing clients with substantially higher closing ratios than what is considered standard in the realm. DealerX is fiercely loyal to its clients and creates "custom tailored" programs that are not shared with the competition across the street. For businesses that don't want to repurpose the same products as their competitors, DealerX offers an alternative. "Essentially, we chose sides," added Tognetti. "It is part of our uncompromising quest to lead the industry that led us to bring Scott aboard."