Back to School, Means Back to Building Character

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Flashframe creates a video campaign with school board that teaches the importance of building good character and community role models.

The Trillium Lakelands District School Board (TLDSB) wants to build better character and stronger communities. This week TLDSB rolled out their new “I Am Because of You” to kick off the school year by showcasing how community members can model good character and active citizenship. The video is part of a new initiative that encourages all community members to actively demonstrate positive attributes as an example for children.

The creative concept for the video was developed in collaboration with Flashframe Digital Media in order to highlight how we can all teach children by example. With the beginning of a new school year officially underway, it serves as a solid reminder for teachers and students alike to start it off by putting their best foot forward.

“We hope to inspire people to think about the difference they do make in children’s lives by their actions and words every day,” says Catherine Shedden, Communications Manager for the TLDSB. “We want all members of our school communities – parents, teachers, students, business owners, community partners, citizens – to encourage and celebrate the modeling of good character and active citizenship.” It’s a call to action in the most basic of ways – but it’s an important life lesson, nonetheless. "We want to help create videos that matter," says Jeanette McFarlane, Managing Director for Flashframe. "Videos are a powerful way to connect with the audience and make a difference."

About Flashframe Digital Media: Flashframe Digital is a video storytelling agency specializing in brand communications based in Toronto, ON. Founded in 2002, Flashframe has produced and conceptualized a number of unique, strategic and creative, brand videos for a diverse roster of clients.

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Jeanette McFarlane
@flashframe
since: 03/2009
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Flashframe Digital Media, your digital storytelling agency.

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