“Extra Life” Charity Gaming Event Welcomes National Advisory Council

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The Extra Life council will help steer the growth of the video game marathon benefiting children’s hospitals across the U.S. and Canada, with 2014's game day set for October 25. Since 2008, more than $8 million has been raised by "Extra Lifers" using the joy of gaming to raise needed funds for local Children's Miracle Network Hospitals.

“This Council will work strategically to further the message that children’s hospitals need charitable support. The result is more gamers heeding the call by getting involved with Extra Life." - Jeromy Adams, founder and managing director of Extra Life.

Extra Life, a grassroots gaming movement benefiting kids treated at 170 North American Children’s Miracle Network Hospitals, today announced its National Advisory Council.

Formed of representatives from across the gaming, entertainment and pediatric nonprofit sectors, the Council will seek out and secure sponsorship and promotional partnerships as Extra Life charts its doubled year-over-year growth since its founding in 2008. This year’s Extra Life game day takes place on Saturday, Oct. 25.

Leading the Council are Mary Dolaher, Chief Executive Officer, and Madeline Kruzel, Vice President/General Manager of IDG World Expo, along with Extra Life founder and managing director Jeromy Adams and Children’s Miracle Network Hospitals director, national events Staci Cross.

The Council also includes:

  •     Mary Bihr, Formerly of LucasArts
  •     Gail Cayetano, Shop Talk Los Angeles
  •     Kerry Demone, Boston Children's Hospital
  •     Jaime Kelsall-Humiston, APA Talent and Literary Agency
  •     Carolyn Rauch, IDG World Expo
  •     Justin Wong, Twitch
  •     Michael Beadle, Ubisoft
  •     Henry    Mobley, Bethesda
  •     Travis Fabian, Box

“Extra Life is a charitable gaming movement formed by gamers and for gamers. But we can’t deny that its growth is also a result of partnerships and support from all areas that our charitable fundraising program has a stake,” said Jeromy Adams, founder and managing director of Extra Life.

“This Council will work strategically to further the message that children’s hospitals need charitable support. The result is more gamers heeding the call by getting involved with Extra Life,” Adams continued. “I’m so thrilled with the level of support our council is providing this year, and hopefully for years to come.”

Started in 2008, Extra Life has grown year-over-year to raise nearly $4 million in 2013 among 43,000 online participants. Gamers simply visit http://www.Extra-Life.org to establish a profile, set a fundraising goal and select their preferred Children’s Miracle Network Hospital. They then pledge to game for sick and injured kids on Saturday, Oct. 25 or another date of their choosing.

About Extra Life
Extra Life is a grassroots experience that mobilizes passionate game lovers to help sick and injured kids treated at their local Children’s Miracle Network Hospitals. Extra Lifers raise money year-round, culminating in a massive international day of play each fall. During this all-games-in weekend, participants continue to fundraise, play games and ultimately celebrate one grand total together. Unlike traditional fundraising events, Extra Lifers typically participate from the comfort of their own home. From video games to board games and beyond, Extra Lifers have raised over $8 million dollars since the program was founded in 2008 by gamers for kids needing help. Join the movement today at http://www.Extra-Life.org, or get involved at http://www.facebook.com/ExtraLife4Kids or http://www.twitter.com/ExtraLife4Kids.

About Children's Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at http://www.CMNHospitals.org and http://www.facebook.com/CMNHospitals.

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